---
title: "GOV.UK Brand Refresh User Research"
ocid: "ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2024-05-07"
---

# GOV.UK Brand Refresh User Research

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7)  
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## Summary

The Government Digital Service has recently awarded a contract for the project titled "GOV.UK Brand Refresh User Research" under a selective procurement method. The contract value is £99,950 in GBP, and the contract period is from March 20, 2024, to March 19, 2025. The procurement stage is complete, and the tender period ended on March 13, 2024. The buying organisation is located in London, England, with the postal code E1 8QS. The industry category for this procurement is IT services, including consulting, software development, Internet, and support.

This tender for the "GOV.UK Brand Refresh User Research" project, initiated by the Government Digital Service, offers an opportunity for experienced suppliers in IT services to collaborate in creating a new brand identity for GOV.UK. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this contract. The project aims to develop a brand identity that appeals to a wide audience and facilitates the expansion of the brand into new channels and services. Interested businesses should consider the requirements and suitability criteria outlined by the Government Digital Service before participating in this procurement process.

## Notice

The purpose of this competition is to procure an experienced supplier or suppliers to provide best-in-class research and insight that will inform the development of a new brand identity for GOV.UK. This new brand identity must appeal to the broadest possible audience, and enable the brand to expand into new channels and services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4664e8c1-45fb-4d27-ab1f-a1793c297052 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 May 2024 |
| Submission deadline | 13 Mar 2024 |
| Future notice date | Not specified |
| Award date | 20 Mar 2024 |
| Contract period | 20 Mar 2024 - 19 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,950 |
| Lots value | Not specified |
| Awards value | £99,950 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LNET DIGITAL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 7 May 2024 at 11:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4664e8c1-45fb-4d27-ab1f-a1793c297052

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4664e8c1-45fb-4d27-ab1f-a1793c297052
  7th May 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d5a7a3f6-f429-4c16-bf66-cf1bdd84273e
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/2ce50070-55e1-4db0-98ac-62429e70d016

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7.json.