---
title: "Young People's Futures - Lead Strategic and Creative Agency - con_12263"
ocid: "ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2021-12-01"
---

# Young People's Futures - Lead Strategic and Creative Agency - con_12263

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9

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## Summary

The contract titled "Young People's Futures - Lead Strategic and Creative Agency" has been awarded by the Department for Education, focusing on advertising and marketing services within the UK. This procurement process is complete, having undergone a selective procurement method through a call-off from a framework agreement. The awarded contract, valued at £1,200,000, covers a period from 8 October 2021 until 31 March 2022, following the tender end date of 2 September 2021. The campaign targets young people aged 14-19, aiming to enhance their education, training, and employment opportunities.

This contract presents an opportunity for businesses specialising in advertising, marketing, and creative services to expand their portfolios, particularly those experienced in youth engagement campaigns. Companies that can design audience-led strategies and develop branded campaign materials may find this tender aligns well with their expertise. As the campaign is set to evolve and sustain beyond the initial contract period, agencies that emphasise collaborative working and strategic evaluation will be well-positioned to benefit from future developments.

## Notice

The Young People's Futures contract has now been awarded. The campaign will target young people aged 14-19 (and their influencers), with communications about the education, training, and employment support options that are available to them, so they can get the best start to their working lives, employers can fill their skills gaps and the nation can Build Back Better from the pandemic. The key requirements of the successfully appointed lead agency will be to: - develop a brand and campaign strategy - design an insight- and audience-led strategic and creative approach, based on collaborative working and co-creation with DfE partners and young people - plan, design and produce campaign materials for the first phase of the campaign - it's (soft) launch from January to March 2022 - ensure the campaign has longevity and can be used/developed further, beyond the initial contract period, ensuring seamless delivery after March 2022 - balance national communications alongside any regionally targeted communications as required - develop a testing and evaluation strategy (in partnership with DfE and partner research agencies)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7561d454-9073-4f49-8bd1-4ff47ac8911f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Dec 2021 |
| Submission deadline | 2 Sep 2021 |
| Future notice date | Not specified |
| Award date | 21 Sep 2021 |
| Contract period | 7 Oct 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | Not specified |
| Awards value | £1,200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2JF |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 1 Dec 2021 at 15:47 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7561d454-9073-4f49-8bd1-4ff47ac8911f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7561d454-9073-4f49-8bd1-4ff47ac8911f
  1st December 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3b7b1f41-64a6-4887-927e-b07d9d7c0279
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1f914282-3042-4d3e-85ad-4dbaddfe9ecc
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9.json.