---
title: "National Marketing Campaign Services"
ocid: "ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "Office for National Statistics"
published: "2026-09-17"
---

# National Marketing Campaign Services

Buyer: Office for National Statistics  
Current stage: Award  
OCID: ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39

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## Summary

The Office for National Statistics procured national advertising and communications services to increase survey participation among 18-to-34-year-olds, a group it considers difficult to reach. The appointed supplier is expected to develop a campaign strategy using targeted and broadcast media, with the wider aims of building trust in the ONS, improving responses to its surveys and generating learning for future campaigns and Census 2031 planning. This is a services contract for delivery across the United Kingdom. The requirement suits communications, advertising, public relations and behaviour-change agencies able to combine creative campaign development with audience insight and media delivery. The procurement is classified as advertising services (CPV 79341000), and the ONS is the buying organisation.

This procurement has been awarded and the tender is complete. M&C SAATCHI PR LIMITED was selected, with an award date of 1 September 2026. The awarded value is £1,000,000, while the stated minimum value was £220,000. The contract runs from 7 September 2026 to 6 September 2029, comprising an initial one-year period with two possible one-year extensions. The tender deadline was 18 August 2026 at 12:00. The ONS used a selective call-off from the Government Commercial Agency Communications Marketplace dynamic purchasing system, under agreement RM6124. The opportunity was suitable for small and medium-sized enterprises. Selection focused on an innovative and creative communications supplier with in-depth understanding of engaging 18-to-34-year-olds and a successful behaviour-change campaign track record, particularly with this age group.

For agencies that did not win, this award shows the ONS values communications partners able to address declining public survey participation through evidence-led behaviour change. A credible competitor for comparable work would need strong insight into 18-to-34-year-olds, including the channels, messages and creative approaches that reach a hard-to-engage audience. It would also need to unite campaign strategy, innovative creative development, targeted media and broadcast media, rather than offering only one specialist service. Experience of increasing participation, changing behaviour and building trust in a public institution would be relevant, as would the ability to evaluate campaigns and turn findings into practical recommendations. The requirement also indicates value in suppliers capable of linking immediate communications activity with longer-term national data collection and census planning.

## Notice

The Office for National Statistics is looking for an innovative and creative communications supplier to encourage a missing generation of 18-34s to respond to its surveys, in a game-changing effort to overcome declining survey participation. The supplier will use its expertise to develop a campaign strategy that speaks to this hard-to-reach group using a range of highly targeted and broadcast media. This is a vital ONS campaign that will not only aim to increase survey participation and trust in the ONS, but learnings will also be used to inform future campaigns and lead into Census 2031 planning and campaign development. The supplier should have an in-depth understanding of how to engage with 18-34-year-olds and a track record of successful behaviour change campaign, particularly amongst this age group. The Contract will be for an initial 1-year period with an option to extend in 1 yearly increments reviewed on an annual basis. (1+1+1) The maximum contract value is PS1,000,000. The Contract was offered under Government Commercial Agency Communications Marketplace DPS - Agreement ID: RM6124 these will be the Terms and Conditions which will govern any resultant Contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bf14511d-8b0b-4393-8b10-983d7f3a27ad |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Sep 2026 |
| Contract period | 7 Sep 2026 - 6 Sep 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | Not specified |
| Awards value | £1,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Office for National Statistics |
| Locality | NEWPORT |
| Postcode area | Newport |
| Postcode | NP10 8XG |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI PR LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 17 Sep 2026 at 14:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bf14511d-8b0b-4393-8b10-983d7f3a27ad

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bf14511d-8b0b-4393-8b10-983d7f3a27ad
  17th September 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39.json.