---
title: "Media Planning and Buying Services"
ocid: "ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF BATH"
published: "2021-09-30"
---

# Media Planning and Buying Services

Buyer: UNIVERSITY OF BATH  
Current stage: Award  
OCID: ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656

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## Summary

The University of Bath has completed a procurement process for 'Media Planning and Buying Services', seeking to engage an agency to manage their media strategies in support of student recruitment and marketing activities. This open tender process had a budget of £500,000 and concluded on 20th September 2021, with the awarded contract starting from 1st October 2021 and running through to 30th September 2023. The associated services are classified under the marketing services industry category, and the delivery will take place in the South West region of the United Kingdom.

This procurement presents a significant opportunity for marketing agencies, particularly those specialising in media planning and buying, to contribute to the University of Bath's marketing objectives. Agencies should ideally have experience in education sector marketing and the capacity to manage comprehensive media strategies, as the project involves collaboration with multiple teams at the university. Businesses that can demonstrate their capability in effective media evaluation and reporting will be well-positioned to compete for contracts in similar future tenders.

## Notice

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7cbbdb48-0187-4894-9d96-112b59b9a146 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Sep 2021 |
| Submission deadline | 19 Sep 2021 |
| Future notice date | Not specified |
| Award date | 19 Sep 2021 |
| Contract period | 30 Sep 2021 - 30 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BATH |
| Locality | BATH |
| Post town | Bath |
| Postcode | BA1 1JW |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | Bath and North East Somerset |
| Electoral ward | Kingsmead |
| Westminster constituency | Bath |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EDUCATION CUBED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 30 Sep 2021 at 13:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7cbbdb48-0187-4894-9d96-112b59b9a146

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7cbbdb48-0187-4894-9d96-112b59b9a146
  30th September 2021 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=630446931
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656.json.