---
title: "BTA1534 - England Brand"
ocid: "ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2023-07-28"
---

# BTA1534 - England Brand

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033

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## Summary

The British Tourist Authority t/a VisitBritain/VisitEngland has completed the procurement process for the "BTA1534 - England Brand" project. This marketing services contract, valued at £421,887.44, was awarded to Four Communications Group Ltd. The procurement method used was selective, with the contract period set from December 5, 2022, to March 31, 2023. The tender period ended on October 5, 2022. The project is based in London, United Kingdom, with postal code SW1W 0BD.

This awarded contract presents growth opportunities for SMEs and VCSEs in the services sector interested in developing a global destination brand for England. Businesses well-suited to compete for such contracts include marketing agencies and communication firms. The project aims to engage multiple audiences and stakeholders, including consumers, destination management organisations, and business event organizers, aligning with the objectives of VisitEngland to promote English tourism on a global scale.

## Notice

VisitEngland is seeking an agency to help us develop a distinctive, global destination brand for England that speaks to multiple audiences and stakeholders - consumers (UK and international), destination management organisations (DMOs) and business event organisers. Contract awarded after Further competition using Crown Commercial Services Framework RM6125: Campaign Solutions 2 - Lot 1: End to end campaign solutions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5dde41d7-aee0-4362-a2c1-722f13aa285b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2023 |
| Submission deadline | 5 Oct 2022 |
| Future notice date | Not specified |
| Award date | 16 Dec 2022 |
| Contract period | 5 Dec 2022 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £421,887 |
| Lots value | Not specified |
| Awards value | £421,887 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FOUR COMMUNICATIONS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 28 Jul 2023 at 15:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5dde41d7-aee0-4362-a2c1-722f13aa285b
- 6 Jan 2023 at 12:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/67471865-21f3-48cd-96fd-3d448fa75889

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5dde41d7-aee0-4362-a2c1-722f13aa285b
  28th July 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/67471865-21f3-48cd-96fd-3d448fa75889
  6th January 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033.json.