---
title: "HMPO Market Research - Customer Journey"
ocid: "ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HOME OFFICE"
published: "2019-02-26"
---

# HMPO Market Research - Customer Journey

Buyer: HOME OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3.json)

## Summary

The procurement process involved the Home Office seeking market research services titled "HMPO Market Research - Customer Journey". This initiative, classified under the CPV code for research services (73110000), was located in London, UK, and effectively concluded on 23 August 2019. The procurement method used was selective, with the contract amounting to £220,000, awarded to the supplier Britain Thinks after the completion of the tender period that ended on 24 August 2016.

This tender presents significant opportunities for businesses specialising in qualitative market research and customer journey analysis. Organisations that could benefit from this contract include consultancy firms with expertise in market insights, especially those capable of navigating similar government contracts. Given the stringent requirement for research services, businesses should demonstrate experience in qualitative analysis and the ability to handle substantial contracts within a competitive framework.

## Notice

Market Research (Qualitative Insight Customer Journeys and Propositions)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bc872faf-6c82-4548-b5bf-f9f581fbff8d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Feb 2019 |
| Submission deadline | 24 Aug 2016 |
| Future notice date | Not specified |
| Award date | 23 Aug 2016 |
| Contract period | 23 Aug 2016 - 23 Aug 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £220,000 |
| Lots value | Not specified |
| Awards value | £220,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HOME OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRITAIN THINKS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 26 Feb 2019 at 14:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bc872faf-6c82-4548-b5bf-f9f581fbff8d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bc872faf-6c82-4548-b5bf-f9f581fbff8d
  26th February 2019 - Awarded contract notice on Contracts Finder
- https://atamis-8888.cloudforce.com/sfc/p/58000000L5A4/a/4I000000205B/9bpAlHD2qGO5SPjsWD73Ambp9hG_fiMIB1zXi1N0kyg
  CCMK16A02 redacted vers contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a1b0340f-9735-44f7-9a94-5cc7d42a88a3.json.