---
title: "Augmented Reality Visitor Experience"
ocid: "ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KENILWORTH TOWN COUNCIL"
published: "2025-02-12"
---

# Augmented Reality Visitor Experience

Buyer: KENILWORTH TOWN COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602.json)

## Summary

The procurement process led by Kenilworth Town Council for the project titled "Augmented Reality Visitor Experience" has reached the award stage. This project falls under the software package and information systems industry category and specifically involves IT services such as consulting, software development, and Internet support. The aim is to create an augmented reality reconstruction of St Mary's Abbey to boost Kenilworth as a visitor destination. Key dates include the publication of the tender on 1 November 2024, the submission deadline of 1 December 2024, and the contract period starting on 20 January 2025 and ending on 24 October 2025. The procurement method used was an open procedure above the threshold, with a project value estimated at £98,500.

This tender presents significant business growth opportunities, particularly for SMEs specialising in software development and augmented reality solutions. Businesses with expertise in IT services and innovative visitor experience technologies would find this project aligns well with their capabilities. The awarded contract, valued at £79,000, has been secured by Zubr Virtual Reality Ltd, reflecting the potential for similar enterprises to benefit from future procurement exercises in the region. Engaging in such projects not only provides financial benefits but also enhances the company's portfolio and reputation in delivering cutting-edge technology solutions for public and cultural development.

## Notice

Tenders are invited for the provision of a new augmented reality reconstruction of St Mary's Abbey in Kenilworth to promote Kenilworth as a visitor destination, with the aim of providing a compelling new reason for people to come to Kenilworth. Kenilworth Town Council's detailed requirements are defined in the Specification and Implementation Plan. Tenders which should be received no later than 17:00 BST Sunday 1 December, should be submitted to The Town Clerk, Kenilworth Town Council, Jubilee House, Smalley Place, Kenilworth CV8 1QG, or by email to info@kenilworth.org.This email is for Tenders only. If you have any questions please use email townclerk@kenilworth.org.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/94aa346a-5e35-43e1-87b6-4c813bdddaa0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Feb 2025 |
| Submission deadline | 1 Dec 2024 |
| Future notice date | Not specified |
| Award date | 17 Jan 2025 |
| Contract period | 20 Jan 2025 - 24 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £98,500 |
| Lots value | Not specified |
| Awards value | £79,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENILWORTH TOWN COUNCIL |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 1QG |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Kenilworth St John's |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ZUBR VIRTUAL REALITY |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 12 Feb 2025 at 10:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/94aa346a-5e35-43e1-87b6-4c813bdddaa0
- 8 Nov 2024 at 10:36 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0e73dc51-53cc-4eba-8aac-1cccf2ba5d08
- 6 Nov 2024 at 10:52 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0e73dc51-53cc-4eba-8aac-1cccf2ba5d08
- 1 Nov 2024 at 16:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0e73dc51-53cc-4eba-8aac-1cccf2ba5d08

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/94aa346a-5e35-43e1-87b6-4c813bdddaa0
  12th February 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/0e73dc51-53cc-4eba-8aac-1cccf2ba5d08
  8th November 2024 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d01c652b-8c92-4092-ae42-ec5a3cf887a7
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a69d8277-ab6d-4ddf-a6fd-bc5eb3d5df68

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a1bbb240-7233-4a8f-a700-16e3af714602.json.
