---
title: "Behavioural Insight Testing qualitative research"
ocid: "ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COMPETITION AND MARKETS AUTHORITY"
published: "2018-05-10"
---

# Behavioural Insight Testing qualitative research

Buyer: COMPETITION AND MARKETS AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d

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## Summary

The contracting process pertains to a tender initiated by the Competition and Markets Authority (CMA) for qualitative research titled "Behavioural Insight Testing", aimed at enhancing the quality of cartel leads reported to them. This procurement falls under the category of market research services, with a contract value of £35,270. The procurement method employed is selective, specifically through a call-off from a framework agreement. The contract period is from 19 January 2018 to 9 March 2018, and the delivery location is within London, United Kingdom. The tender's award was published on 10 May 2018, signalling its completion.

This tender presents an opportunity for businesses specialising in market research services, particularly small and medium-sized enterprises (SMEs), to expand their portfolio and showcase their capabilities. Companies that excel in qualitative research methodologies and have experience in evaluating user interactions with reporting products would be well-suited to compete. Engaging with the CMA could lead to future projects aimed at improving market efficiency and consumer engagement, thereby fostering business growth.

## Notice

To inform the roll-out of two new products designed to improve the quality of cartel leads reported to the CMA, a decision tree, and a new online reporting form ('the products'), the CMA now wishes to commission qualitative research (on a reasonably small scale) to explore whether target audiences find them to be intuitive and (when appropriate) an encouragement to report. We also wish to test whether our messaging, developed to support the roll-out of the products, is clear and easy to understand.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/69c6f8b1-3e9b-4094-ae5a-142ca4115aad |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 May 2018 |
| Submission deadline | 19 Dec 2017 |
| Future notice date | Not specified |
| Award date | 17 Jan 2018 |
| Contract period | 19 Jan 2018 - 9 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,270 |
| Lots value | Not specified |
| Awards value | £35,270 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COMPETITION AND MARKETS AUTHORITY |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 4AD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RESEARCH WORKS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 May 2018 at 14:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/69c6f8b1-3e9b-4094-ae5a-142ca4115aad

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/69c6f8b1-3e9b-4094-ae5a-142ca4115aad
  10th May 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a22d756a-0afb-4fc5-bd99-75eb6a66259d.json.