---
title: "Digital Customer Experience and Optimisation Design Services"
ocid: "ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "OPEN UNIVERSITY(THE)"
published: "2021-05-05"
---

# Digital Customer Experience and Optimisation Design Services

Buyer: OPEN UNIVERSITY(THE)  
Current stage: Tender  
OCID: ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933.json)

## Summary

The Open University, based in Milton Keynes, is currently inviting tenders for the "Digital Customer Experience and Optimisation Design Services" project, classified under marketing services (CPV code 79342000). The tender process is active and has a strict deadline for submissions set for 7th June 2021. The selected provider will be responsible for enhancing digital customer experiences aimed at potential new students, contributing to their ability to find, choose, and register for courses offered by the university. The procurement method is selective, employing a restricted procedure above the threshold.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those with expertise in digital optimisation, journey mapping, and CRM strategies. Smaller and medium-sized enterprises (SMEs) are encouraged to apply, as the procurement suitability criteria favour their participation. Companies with strong capabilities in content optimisation, SEO, and customer engagement will find this tender particularly relevant for growth and enhancement of their service offerings.

## Notice

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. Summary of Key Requirements * Analysis * Journey Mapping * Journey Design * Digital Maturity * Design Standards * CRM Optimisation * CRO Optimisation * SEO and Content Optimisation Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download: https://in-tendhost.co.uk/openuniversity/

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f523dc9b-7990-42c2-ab07-def2af41763b |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 May 2021 |
| Submission deadline | 7 Jun 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 3 Nov 2021 - 2 Nov 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OPEN UNIVERSITY(THE) |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6AA |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 5 May 2021 at 19:27 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f523dc9b-7990-42c2-ab07-def2af41763b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f523dc9b-7990-42c2-ab07-def2af41763b
  5th May 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/openuniversity/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933.json.