--- title: "IWM DUXFORD AIR SHOWS: PROPOSITION & CREATIVE DEVELOPMENT BRIEF" ocid: "ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b.json" source: "Contracts Finder" current_stage: "Tender" buyer: "IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED" published: "2016-11-18" --- # IWM DUXFORD AIR SHOWS: PROPOSITION & CREATIVE DEVELOPMENT BRIEF Buyer: IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED Current stage: Tender OCID: ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b.json) ## Summary The Imperial War Museum Trading Company Limited is inviting tenders for the project titled "IWM Duxford Air Shows: Proposition & Creative Development Brief." This procurement falls under the category of research and development services and is focused on enhancing the air show experience at IWM Duxford, located in London, England. The tender period is set to end on 24 May 2016, and the contract is expected to commence on 1 June 2016, lasting until 16 August 2016. With a budget of £35,000, this project seeks to engage a creative agency that can effectively communicate the museum's air show vision and develop brand alignment strategies through multichannel campaigns. This tender presents a significant opportunity for creative agencies, especially those with experience in brand development and communication within the cultural or tourism sectors. Businesses that excel in creating high-impact marketing strategies and understand audience engagement will be well-positioned to compete for this contract. The focus on developing new audiences and enhancing audience loyalty indicates the potential for long-term collaboration, making it an attractive prospect for SMEs looking to grow their portfolio in the heritage and creative industries. ## Notice A review of air show peers illustrates there's really no one like us out there. IWM Duxford's provenance and history as RAF Duxford, the fact that we house flying historic aircraft on site (rather than just static displays), our live action airfield, our immense physical space which includes renowned major exhibition spaces like Air Space and The American Air Museum, make us an unrivalled air show experience. However, some peer air shows are very proactive about their vision and mission - why they stage air shows. As a national and international museum brand, we need to be clearer about why we do things. Communicating what air shows mean to us and why we do them could become a very clear and high impact commercial proposition, driving new opportunities and helping us to build loyalty across these audiences. As a charity, this is a very important, long-term strategic aim for IWM Duxford air shows. This brief looks to maximise the opportunities we have found to develop new audiences for air shows, connect more effectively with already engaged audiences and create increased loyalty across our important and vocally enthusiastic audience. In order to achieve this, we want to work with a creative agency with a track record in creating clear brand alignment and brand development strategies that translate into multichannel campaigns. We will work with you to develop a clear, creative and commercial proposition for our air shows which can be strategically imbedded across everything we do, from theme creation and planning to driving coherent high impact and differentiated communications to target audiences. Additional information: Please follow the instructions within the tender documentation on how to ask questions on the brief and submit your final tender ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/88e24d0c-908a-48c6-a6f1-ffcbbdfd6c0d | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not applicable | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Nov 2016 | | Submission deadline | 24 May 2016 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 May 2016 - 16 Aug 2016 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £35,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 6HZ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | St George's | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | TLI London | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 18 Nov 2016 at 20:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/88e24d0c-908a-48c6-a6f1-ffcbbdfd6c0d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/88e24d0c-908a-48c6-a6f1-ffcbbdfd6c0d 9th May 2016 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/3d4a8728-1dfc-4341-9a38-22c982e43743 ITT Letter - https://www.contractsfinder.service.gov.uk/Notice/Attachment/8b92e29a-e9c2-4d93-a3c8-959bf7cf1667 Tender Brief ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b.json.