---
title: "Persona Development"
ocid: "ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HS2"
published: "2017-05-08"
---

# Persona Development

Buyer: HS2  
Current stage: Award  
OCID: ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837

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## Summary

HS2 Ltd, situated in Birmingham, has awarded a contract for the "Persona Development" initiative, a project aimed at developing customer personas representing future HS2 customers. The procurement process concluded with the selection of Livework Studio Ltd as the supplier after an open procedure. The procurement began with the invitation to quote (ITQ) documentation made available on 22 March 2017, with a deadline for clarifications on 29 March 2017 and tender submissions by 5 April 2017. The contract period extends from 20 April 2017 to 26 May 2017, and the total contract value is £36,250, focusing on marketing services and consultancy.

This tender presents significant opportunities for businesses specialising in marketing and customer experience consultancy, particularly those that can demonstrate expertise in developing user personas. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as the nature of the project requires innovative approaches to customer engagement. Firms that can provide collaborative solutions and possess a strong understanding of customer needs would be well-positioned to compete successfully for such contracts.

## Notice

HS2 Ltd has awarded a contract to engage a Supplier to develop customer personas. The Supplier will work collaboratively with HS2 Ltd.'s Customer Experience team and develop a set of personas that, as a collection, represent the future HS2 customers. These personas will be based on the existing research obtained by HS2 Ltd and, at the end of this one month engagement, they should enable the company to both develop and test concepts, designs and service offer proposals. They should also enable HS2 Ltd staff members and supply chain to empathise with the customers of the future, and their needs. Following a sub-OJEU open competition advertised via the Contracts Finder website (see previous opportunity notice at: https://www.contractsfinder.service.gov.uk/Notice/5043152a-2957-4764-8eb8-9ac2d46cd62a) the contract has been awarded to Livework Studio Ltd.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f9e25f2f-3afb-4701-a489-e3aac356ad98 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 May 2017 |
| Submission deadline | 5 Apr 2017 |
| Future notice date | Not specified |
| Award date | 12 Apr 2017 |
| Contract period | 19 Apr 2017 - 26 May 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £36,250 |
| Lots value | Not specified |
| Awards value | £36,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HS2 |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6GA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LIVERWORK STUDIO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79410000 - Business and management consultancy services

## Release History

- 8 May 2017 at 10:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f9e25f2f-3afb-4701-a489-e3aac356ad98
- 22 Mar 2017 at 12:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5043152a-2957-4764-8eb8-9ac2d46cd62a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f9e25f2f-3afb-4701-a489-e3aac356ad98
  8th May 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5043152a-2957-4764-8eb8-9ac2d46cd62a
  22nd March 2017 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837.json.