---
title: "TEN-2425-034 Media Planning and Buying"
ocid: "ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)"
published: "2025-05-12"
---

# TEN-2425-034 Media Planning and Buying

Buyer: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)  
Current stage: Award  
OCID: ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8

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## Summary

The procurement process, led by the National Employment Savings Trust (NEST), involved a tender titled "TEN-2425-034 Media Planning and Buying". This contract falls under the industry category of Advertising campaign services (CPV code 79341400) and is focused on supporting the development of NEST's brand strategy. Situated in London, at 10 South Colonnade, Canary Wharf, E14 4PU, NEST sought a media agency to collaborate on this strategic initiative. The procurement method was open, with an open procedure below threshold, culminating at the award stage. The contract, awarded to Goodstuff Holdings Ltd on 24th January 2025 and running from 28th April 2025 to 27th April 2029, involves a substantial investment of £19,800,000. Key deliverables include audience insight development, budget recommendations, and effective media solutions.

This tender provides substantial business growth opportunities, especially for media agencies capable of delivering sophisticated advertising campaign services. Businesses specialising in brand marketing, media buying, and those with the capability to collaborate closely with other agencies make ideal candidates. The comprehensive nature of the contract, with its focus on integrated agency teamwork and measurable value delivery, requires businesses with experience in handling large budgets and executing complex media strategies. The engagement not only promises significant economic value but also enhances portfolio credibility by associating with a high-profile client like NEST.

## Notice

Nest is currently building a new and long-term brand strategy which supports our refreshed purpose. Key to this will be the development of our first brand-building campaign. Nest is looking for a media agency who will act as a key partner, supporting us with this foundational piece of work. The Supplier's role will be to support Nest with brand marketing planning, audience insight development, developing budget recommendations and channel plans, delivering effective media solutions that drive value for Nest and collaborating with us to demonstrate the value of activity through robust measurement and reporting. The Supplier will work as part of an integrated agency team with Nest's other partners to align plans and work collaboratively to deliver outstanding results.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/caffe375-eb9b-4581-a54e-89380129c6c8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 May 2025 |
| Submission deadline | 18 Dec 2024 |
| Future notice date | Not specified |
| Award date | 24 Jan 2025 |
| Contract period | 27 Apr 2025 - 27 Apr 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £19,800,000 |
| Lots value | Not specified |
| Awards value | £19,800,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOODSTUFF HOLDINGS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 12 May 2025 at 15:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/caffe375-eb9b-4581-a54e-89380129c6c8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/caffe375-eb9b-4581-a54e-89380129c6c8
  12th May 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8.json.