---
title: "(NU/1589-3) CRM platform to manage marketing automation, lead nurturing and lead generation"
ocid: "ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2020-12-11"
---

# (NU/1589-3) CRM platform to manage marketing automation, lead nurturing and lead generation

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0.json)

## Summary

Newcastle University is seeking suppliers for a project titled "(NU/1589-3) CRM platform to manage marketing automation, lead nurturing and lead generation." This procurement falls under the industry category of Business services, specifically related to marketing and software services, with a total contract value of £115,000. The procurement method used is a selective procedure, and the contract is set to commence on 1st February 2021, concluding on 31st January 2022. While the tender period ended on 20th November 2020, the award for the contract was completed on 11th December 2020, with Hubspot identified as the active supplier.

This tender provides significant opportunities for businesses specialising in marketing consultancy, CRM solutions, and software development to expand their footprint within the public sector. Companies capable of supporting Newcastle University's evolving marketing needs and integrating advanced functionalities into their CRM systems will be particularly well-suited to compete. Small and medium enterprises (SMEs) with expertise in marketing automation and related services are encouraged to explore future collaborations or competitions under the university's established Dynamic Purchasing System.

## Notice

Newcastle University Marketing Department is seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develops. A Dynamic Purchasing System (NU1589) has been set up to invite qualifying members to participate in further competitions for the university's marketing activities. This is a further competition from the Newcastle University Marketing Dynamic Purchasing System (DPS).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/be03027f-2aaf-4695-a750-59c8b1860897 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2020 |
| Submission deadline | 20 Nov 2020 |
| Future notice date | Not specified |
| Award date | 11 Dec 2020 |
| Contract period | 1 Feb 2021 - 31 Jan 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £115,000 |
| Lots value | Not specified |
| Awards value | £125,608 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUBSPOT |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 11 Dec 2020 at 09:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/be03027f-2aaf-4695-a750-59c8b1860897

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/be03027f-2aaf-4695-a750-59c8b1860897
  11th December 2020 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a421d617-c991-4be0-abe9-c2c32eae04f0.json.