---
title: "SEO Audit Website Refresh"
ocid: "ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "PARLIAMENTARY AND HEALTH SERVICE OMBUDSMAN"
published: "2024-12-20"
---

# SEO Audit Website Refresh

Buyer: PARLIAMENTARY AND HEALTH SERVICE OMBUDSMAN  
Current stage: Award  
OCID: ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca

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## Summary

The Parliamentary and Health Service Ombudsman has completed a public procurement process titled "SEO Audit Website Refresh" under the IT services category, focusing on consulting, software development, Internet, and support. The competitive quotation (below threshold) method was used for this tender. The procurement, which had an official value of £19,040 GBP, concluded with an award to CACI Limited. The service aims to optimise search engine performance and increase the findability and organic traffic to www.ombudsman.org.uk. The project will run from 2 January 2025 until 25 March 2025 in London, with key reporting deliverables and training scheduled within this period.

This tender provides substantial opportunities for businesses specialising in SEO audits and website optimisation, particularly those experienced in both technical and content SEO reviews. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are particularly encouraged to participate. The project’s scope, including infrastructure assessment, on-page and content analysis, backlink auditing, competitor analysis, and skill-building, presents a significant chance for capable firms to showcase their expertise, fulfill rigorous accessibility guidelines, and contribute essential improvements to public service digital strategy.

## Notice

The website refresh project will deliver a core part of our DDaT strategy and make sure we have the right content presented in the right way to meet user needs. This comprehensive SEO review of www.ombudsman.org.uk will optimise search engine performance and increase findability and organic traffic. This will help people to find our service when searching online. Scope of work: 1. Site audit: o Analyse the website's technical SEO elements (including site speed, mobile responsiveness, indexation issues). o Evaluate the infrastructure of the website, including URL architecture, redirection chains, internal linking and navigation. o Identify any potential issues with broken links, redirects, or duplicate content. o Identify any necessary UX improvements. 2. On-page SEO: o Review content quality and assess the use of target keywords across key pages. o Review meta tags, headings and content for optimisation opportunities. o Evaluate image optimisation, including alt text and file sizes. 3. Content analysis: o Review the quality and relevance of existing content. o Provide recommendations for new content, keywords or updates to existing pages based on keyword research and user intent. 4. Backlink analysis: o Conduct a backlink audit to assess the quantity and quality of backlinks. o Identify harmful or low-quality backlinks that may negatively affect SEO performance. o Provide recommendations for backlink strategy. 5. Competitor analysis: o Analyse the SEO performance of key competitors. o Identify gaps or opportunities in content, keywords and overall strategy. 6. Skills building o Train the in-house team and build their skills so they can make ongoing SEO improvements. 7. Reporting: o Provide a detailed report with findings, prioritised recommendations, and a roadmap for SEO improvements. o Include a clear action plan for short and long-term SEO goals. Deliverables: * KPIs and benchmarking to measure success * Site audit report * Keyword analysis and recommendations * On-Page SEO recommendations * Backlink profile analysis * Competitor SEO analysis * Training for in-house team * Final SEO review report with actionable next steps Agency requirements * A user and client-centred approach * Extensive experience of carrying out technical and content SEO audit reviews * Experience of meeting full WC3 Web Content Accessibility Guidelines and Accessibility Regulations 2018

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/05605536-f0bc-4066-bcb3-a914fc3d0f74 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Dec 2024 |
| Submission deadline | 11 Dec 2024 |
| Future notice date | Not specified |
| Award date | 19 Dec 2024 |
| Contract period | 2 Jan 2025 - 25 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £19,040 |
| Lots value | Not specified |
| Awards value | £19,040 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PARLIAMENTARY AND HEALTH SERVICE OMBUDSMAN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4QP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Vincent Square |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CACI |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 20 Dec 2024 at 09:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/05605536-f0bc-4066-bcb3-a914fc3d0f74

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/05605536-f0bc-4066-bcb3-a914fc3d0f74
  20th December 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca.json.