--- title: "2023-677 AHDB In-Market representative for Asia (covering Dairy products)" ocid: "ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "AHDB" published: "2024-03-15" --- # 2023-677 AHDB In-Market representative for Asia (covering Dairy products) Buyer: AHDB Current stage: Tender OCID: ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c.json) ## Summary The AHDB is seeking a contractor for the provision of an in-market representative for Asia (covering Dairy products). The contract is expected to start on 6th June 2024 for an initial 2-year duration, with options for extension. The estimated annual value is £100k, and the tender deadline is 22nd April 2024. The procurement method is an open procedure, and the location is in the West Midlands, United Kingdom. The industry category is marketing services within the services sector. This tender opportunity from AHDB offers potential for businesses experienced in market development work in the dairy sector, with knowledge of gastronomy, retail and foodservice sectors being advantageous. Small and medium-sized enterprises (SMEs) are well-suited to compete in this tender. The contract provides opportunities for promoting British dairy products in Asia and expanding business connections in the region. Businesses interested in marketing and market development services should consider engaging with this tender opportunity. ## Notice AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products). The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on the 6th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required) with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. Estimated value per annum is PS100k but this may change throughout the course of the contract. The successful representative will be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage as well as some of the key markets in the region. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/710e25eb-686f-4575-965a-ce87609929b9 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Mar 2024 | | Submission deadline | 22 Apr 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 5 Jun 2024 - 5 Jun 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £333,333 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 15 Mar 2024 at 08:21 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/710e25eb-686f-4575-965a-ce87609929b9 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/710e25eb-686f-4575-965a-ce87609929b9 15th March 2024 - Opportunity notice on Contracts Finder ## Notice URLs - https://defra-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c.json.