---
title: "Brand strategy services in relation to The Barbican Centre"
ocid: "ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF LONDON CORPORATION"
published: "2025-02-21"
---

# Brand strategy services in relation to The Barbican Centre

Buyer: CITY OF LONDON CORPORATION  
Current stage: Award  
OCID: ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a

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## Summary

The City of London Corporation has completed a procurement process for brand strategy services in relation to The Barbican Centre, located in London with the postal code EC2V 7HH. The project, classified under Marketing services, aimed to deliver a new brand strategy and positioning for the Barbican. The procurement was managed through a single tender action (below threshold), with the tender period closing on 8th November 2024. The contract was awarded to Why Projects Ltd on 25th November 2024, with a contract period from 9th December 2024 to 21st February 2025, at a total value of £30,000 GBP.

This tender presents opportunities for businesses specialising in marketing services, particularly those capable of delivering high-quality brand strategy solutions. While the procurement was completed through a direct method, small and medium-sized enterprises were specifically considered suitable for this project. Companies with experience in cultural and arts organisations, like The Barbican Centre, could find such opportunities beneficial for growing their portfolio and demonstrating their expertise in developing influential brand strategies.

## Notice

Delivering a new brand strategy and positioning for the Barbican

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8b96b69e-2b97-469c-ab84-5d9d3df0083b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2025 |
| Submission deadline | 8 Nov 2024 |
| Future notice date | Not specified |
| Award date | 25 Nov 2024 |
| Contract period | 9 Dec 2024 - 21 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF LONDON CORPORATION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2V 7HH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bassishaw |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WHY PROJECTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Feb 2025 at 14:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8b96b69e-2b97-469c-ab84-5d9d3df0083b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8b96b69e-2b97-469c-ab84-5d9d3df0083b
  21st February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a4e59625-ca07-4b29-b8fb-9dc6791cdd5a.json.