---
title: "Public Service Media Tracker"
ocid: "ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-07-24"
---

# Public Service Media Tracker

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82

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## Summary

OFCOM, the UK's communications regulator located at Riverside House, 2a Southwark Bridge Road, London, has awarded a contract titled "Public Service Media Tracker" under the industry category of Market Research Services (CPV code 79310000). This procurement aimed to streamline tracking studies on public service media, incorporating BBC Performance Tracker into a single workstream. The awarded tender went through a selective procurement method via a call-off from a framework agreement. Important dates include the tender period closing on 7th May 2024, and the contract running from 20th June 2024 to 31st August 2028. The award was issued to Critical Research Ltd., based in London, on 14th June 2024, with an award value of £599,017 GBP.

This tender represents significant opportunities for businesses specialising in market research services, particularly those capable of handling comprehensive media consumption and audience attitude studies. OFCOM specifically highlighted the suitability for SMEs and VCSEs, providing a platform for smaller and medium-sized enterprises to compete and grow their business. The project offers long-term engagement for companies with expertise in public service broadcasting research, thereby creating sustained business development prospects over the four-year contract period.

## Notice

Research to undertake a new tracking study on the subject of Public Service Media, streamlining the existing PSM Tracker and BBC Performance Tracker into one single workstream. The overarching objectives are to understand consumption of PSM content across platforms, as well as to understand audience attitudes towards the PSM system overall and the individual PSBs in the UK, in the context of the broader market place. More detail can be found in the research brief.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/735d8a8c-50f2-4ab7-8b89-ee09a857c655 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jul 2024 |
| Submission deadline | 7 May 2024 |
| Future notice date | Not specified |
| Award date | 13 Jun 2024 |
| Contract period | 19 Jun 2024 - 31 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £599,017 |
| Lots value | Not specified |
| Awards value | £599,017 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRITICAL RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 24 Jul 2024 at 17:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/735d8a8c-50f2-4ab7-8b89-ee09a857c655

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/735d8a8c-50f2-4ab7-8b89-ee09a857c655
  24th July 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a504c2d7-9f8f-4220-acc1-d97cee674d82.json.