---
title: "Soft Market Testing - Business Events, Meetings, Conferences & Exhibitions : Lead Generation & Management of the Conference Ambassador Network"
ocid: "ocds-b5fd17-a518724d-1b09-487d-9ab7-ef49fe1ab872"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a518724d-1b09-487d-9ab7-ef49fe1ab872"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a518724d-1b09-487d-9ab7-ef49fe1ab872.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a518724d-1b09-487d-9ab7-ef49fe1ab872.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2023-09-01"
---

# Soft Market Testing - Business Events, Meetings, Conferences & Exhibitions : Lead Generation & Management of the Conference Ambassador Network

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Tender  
OCID: ocds-b5fd17-a518724d-1b09-487d-9ab7-ef49fe1ab872

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## Summary

The West Midlands Growth Company is conducting a tender titled "Soft Market Testing - Business Events, Meetings, Conferences & Exhibitions : Lead Generation & Management of the Conference Ambassador Network" in the services category. The procurement method is an open procedure above threshold. The contract period will start on October 2, 2023, and end on March 31, 2025. The tender period ends on September 8, 2023, and the delivery location is in the West Midlands, United Kingdom.

This tender presents an opportunity for businesses specialised in business analysis consultancy services and marketing management consultancy services to engage in soft market testing for lead generation and Conference Ambassador Network management. Interested providers can demonstrate their expertise in the Business Events / MICE sector until March 2025. Businesses with relevant experience in this sector are well-suited to compete in this procurement process to potentially secure a contract with the West Midlands Growth Company.

## Notice

West Midlands Growth Company is exploring an opportunity to soft market test through prior market engagement, which is not a call for competition. The purpose of this exercise is to identify potential providers for this requirement, to gauge interest in a potential future procurement process and for potential providers to provide indicative costings for their solution. We require a specialist provider, who can demonstrate the previous experience and knowledge of the Business Events / MICE sector for the continuation and development of lead generation and also management of the Conference Ambassador Network until end of March 2025. Additional information: Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5f3156da-d8c6-402c-aeb0-d2d6436ce5ca |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Sep 2023 |
| Submission deadline | 8 Sep 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Oct 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72221000 - Business analysis consultancy services
- 79413000 - Marketing management consultancy services

## Release History

- 1 Sep 2023 at 17:46 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5f3156da-d8c6-402c-aeb0-d2d6436ce5ca

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5f3156da-d8c6-402c-aeb0-d2d6436ce5ca
  1st September 2023 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/wmgrowth/aspx/
  Additional information on how to apply for this contract

## Provenance

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