---
title: "GB-London: BTA891 Measuring the Value of VisitBritain's Commercial Partnerships"
ocid: "ocds-b5fd17-a5549d64-c9d9-473c-9bd8-4c2564960b5b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a5549d64-c9d9-473c-9bd8-4c2564960b5b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a5549d64-c9d9-473c-9bd8-4c2564960b5b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a5549d64-c9d9-473c-9bd8-4c2564960b5b.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-01-02"
---

# GB-London: BTA891 Measuring the Value of VisitBritain's Commercial Partnerships

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-a5549d64-c9d9-473c-9bd8-4c2564960b5b

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## Summary

The British Tourist Authority is currently conducting a tender for "GB-London: BTA891 Measuring the Value of VisitBritain's Commercial Partnerships," which falls under the market research services category. This procurement process is classified as an open procedure and is in the tender stage. The tender period is set to close on 26th January 2018, with the contract expected to commence on 2nd February 2018 and conclude on 1st February 2021. The total contract value is £50,000, with a minimum value of £25,000, and it will be carried out in London, United Kingdom.

This tender presents a valuable opportunity for small and medium enterprises (SMEs) that specialise in market research and analytics, particularly those with experience in tourism and commercial partnerships. Businesses that can effectively measure and evaluate marketing performance through partnerships with transport providers and tour operators will find themselves well positioned to compete. The procurement criteria focus on demonstrated capabilities based on the tender specifications, encouraging SMEs to participate and potentially expand their market footprint by collaborating with a prominent national authority.

## Notice

For many years, we have worked with a range of commercial partners, typically transport providers (airlines, ferries) and tour operators and OTAs such as Expedia, STA or Cox & Kings. In the past, the role of partnerships was primarily seen as one of extending our organisation's marketing reach, both by increased campaign and media purchasing power in conventional marketing activity (typically equally matched financial contributions), but also through access to the partner's owned channels which we would not otherwise had access to - website, CRM, PR etc. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c96d74fd-ea6e-45e4-807a-60f9d5696f75 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Jan 2018 |
| Submission deadline | 26 Jan 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Feb 2018 - 1 Feb 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 2 Jan 2018 at 13:57 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c96d74fd-ea6e-45e4-807a-60f9d5696f75

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c96d74fd-ea6e-45e4-807a-60f9d5696f75
  2nd January 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA891-Measuring-the-Value-of-VisitBritain%E2%80%99s-Commercial-Partnerships/44B2AGVW9N
  Please follow this link to view the notice.

## Provenance

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