---
title: "Influencer management programme"
ocid: "ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HIGHWAYS ENGLAND COMPANY LIMITED"
published: "2021-10-01"
---

# Influencer management programme

Buyer: HIGHWAYS ENGLAND COMPANY LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322.json)

## Summary

The procurement process for the "Influencer management programme" was managed by Highways England Company Limited. This tender, classified under the industry category of Highways consultancy services, was conducted through a selective procurement method as a call-off from a framework agreement. The contract, valued at £42,000, was awarded on 15th September 2021, with the contract period commencing on 20th September 2021 and concluding on 19th September 2023. The delivery location is in England.

This tender presents a significant opportunity for businesses specialised in digital marketing and management of influencer relations. Companies, particularly SMEs, with expertise in engaging micro-influencers within the highways or broader consultancy sectors, would be well-positioned to compete in similar tenders. By leveraging their capabilities, such businesses can expand their client base and enhance their service offerings in the public sector.

## Notice

Engaging with digital micro-influencers Additional information: Name of Framework G Cloud 12

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2de29f8f-4e77-444a-b910-f0e22ff06ff4 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Oct 2021 |
| Submission deadline | 15 Sep 2021 |
| Future notice date | Not specified |
| Award date | 14 Sep 2021 |
| Contract period | 19 Sep 2021 - 19 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £42,000 |
| Lots value | Not specified |
| Awards value | £42,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HIGHWAYS ENGLAND COMPANY LIMITED |
| Locality | GUILDFORD |
| Post town | Guildford |
| Postcode | GU1 4LZ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ25 West Surrey |
| Local authority | Guildford |
| Electoral ward | Stoke |
| Westminster constituency | Guildford |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ONALYTICA |

## CPV Codes

### Divisions

- 71 - Architectural, construction, engineering and inspection services

### Codes

- 71311210 - Highways consultancy services

## Release History

- 1 Oct 2021 at 09:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2de29f8f-4e77-444a-b910-f0e22ff06ff4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2de29f8f-4e77-444a-b910-f0e22ff06ff4
  1st October 2021 - Awarded contract notice on Contracts Finder
- https://www.nhepims.co.uk/integrated/data/contract/4110/details
  EPIMS Link

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a59d434f-d304-4937-a83e-063f95662322.json.