---
title: "2023-657 AHDB PR and Marketing services for Asia"
ocid: "ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "AHDB"
published: "2024-03-01"
---

# 2023-657 AHDB PR and Marketing services for Asia

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235.json)

## Summary

The AHDB organisation is seeking PR and Marketing services for beef, lamb, pork, and dairy products in Asia. The contract, with a value of £2,000,000, is expected to start on 3rd June 2024 and will last for 2 years initially, with a possible extension. The tender deadline is 9th April 2024, and the procurement method is an open procedure above the threshold. The AHDB is located in Coventry, West Midlands, United Kingdom, and the industry category is Marketing services.

This tender provides an opportunity for businesses specialising in PR and Marketing services targeting Asian markets to expand their operations. Small and medium-sized enterprises (SMEs) are particularly suited to compete for this contract, given the focus on effective market growth and language proficiency in key Asian markets. Businesses with experience in devising local marketing strategies and providing value for money are well-placed to succeed in this tender process.

## Notice

AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms. The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/15ef37bf-06cf-4f40-9530-9775e8850b99 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Mar 2024 |
| Submission deadline | 9 Apr 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Jun 2024 - 2 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 1 Mar 2024 at 09:22 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/15ef37bf-06cf-4f40-9530-9775e8850b99

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/15ef37bf-06cf-4f40-9530-9775e8850b99
  1st March 2024 - Opportunity notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235.json.