--- title: "ITT265 Student Recruitment Media Buying Strategy Tender" ocid: "ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF NORTHAMPTON E-TENDERING" published: "2019-03-15" --- # ITT265 Student Recruitment Media Buying Strategy Tender Buyer: UNIVERSITY OF NORTHAMPTON E-TENDERING Current stage: Tender OCID: ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618.json) ## Summary The University of Northampton is inviting tenders for the "ITT265 Student Recruitment Media Buying Strategy Tender", aiming to enhance brand awareness of its undergraduate programmes primarily within the UK and Europe, and potentially extending to specific international markets, including South East Asia, Sub-Saharan Africa, and the Middle East. The procurement process is currently in the tender stage, with applications closing on 14th April 2019. The contract is expected to commence on 1st July 2019 and will last for three years, ending on 30th June 2022. This procurement falls under the advertising and marketing services industry category and utilises a selective procurement method through a restricted procedure due to the contract's above-threshold status. The delivery will take place at the University of Northampton, located in Northamptonshire, United Kingdom. This tender presents significant opportunities for media planning and buying agencies looking to expand their portfolios in higher education recruitment marketing. Agencies with proven expertise in managing multi-channel campaigns, including PPC, social media, display advertising, broadcasting, and SEO, will find this tender particularly suitable. The focus on multiple target demographics and territories underscores the need for responsive and innovative marketing strategies, providing a platform for agencies to showcase their capabilities while establishing a strong working relationship with a prominent academic institution. ## Notice The University of Northampton (UON) is tendering for a Media Planning and Buying Agency for a period of 3 years commencing in July 2019. The UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an International Market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), OOH along with proven SEO experience. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the PQQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/61dde393-5ce3-46cf-83b0-ff3691ad32a2 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Mar 2019 | | Submission deadline | 14 Apr 2019 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Jun 2019 - 30 Jun 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF NORTHAMPTON E-TENDERING | | Locality | NORTHAMPTONSHIRE | | Post town | Northampton | | Postcode | NN2 6JB | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF24 West Northamptonshire | | Local authority | West Northamptonshire | | Electoral ward | St. George | | Westminster constituency | Northampton North | | Delivery location | TLF East Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341400 - Advertising campaign services ## Release History - 15 Mar 2019 at 09:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/61dde393-5ce3-46cf-83b0-ff3691ad32a2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/61dde393-5ce3-46cf-83b0-ff3691ad32a2 15th March 2019 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofnorthampton/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofnorthampton ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618.json.