---
title: "21/011 Town Centre Augmented Reality Trail"
ocid: "ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "TAMWORTH BOROUGH COUNCIL"
published: "2021-07-16"
---

# 21/011 Town Centre Augmented Reality Trail

Buyer: TAMWORTH BOROUGH COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110.json)

## Summary

Tamworth Borough Council is conducting a public procurement process for the project titled "21/011 Town Centre Augmented Reality Trail," which falls under the services industry category, specifically focusing on system implementation planning services. The procurement is currently in the Tender stage, with the deadline for tender submissions set for 14:00 on 10th August 2021. This innovative interactive project aims to attract visitors to Tamworth Town Centre and will run from September 2021 until March 2025. The council provides further information and contract documentation through their dedicated portal.

This procurement presents a valuable opportunity for businesses specialising in augmented reality, digital marketing, or multimedia services to engage and contribute to a high-visibility public campaign. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as the contracting authority is open to working with smaller firms. Companies with experience in creating immersive digital experiences or interactive content would be well-positioned to apply and potentially expand their client base through this project.

## Notice

Tamworth Borough Council has an ambitious plan to deliver a new, innovative, interactive and immersive augmented reality visitor campaign within Tamworth Town Centre that will run until the end of March 2022. The Council wishes to secure the services of a Contractor to deliver this campaign. The Contractor will also continue to deliver any additional campaigns and refresh content on a call-off basis as required over a period of 43 months. Additional information: Contract documentation may be viewed free of charge on the in-tend portal at https://in-tendhost.co.uk/tamworthbc. Tenderers are reminded that tender returns must be submitted by no later than 14:00 hours on Tuesday 10th August 2021. Funding Description European Regional Development fund (ERDF), Welcome Back Fund (WBF), an extension to the Reopening High Streets Safely Fund (RHSSF). Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8fc488ce-4801-43e4-bf60-cc986557d9b7 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jul 2021 |
| Submission deadline | 10 Aug 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Sep 2021 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TAMWORTH BOROUGH COUNCIL |
| Locality | STAFFORDSHIRE |
| Post town | Birmingham |
| Postcode | B79 7BZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Tamworth |
| Electoral ward | Castle |
| Westminster constituency | Tamworth |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 92 - Recreational, cultural and sporting services

### Codes

- 72224100 - System implementation planning services
- 92520000 - Museum services and preservation services of historical sites and buildings

## Release History

- 16 Jul 2021 at 18:49 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8fc488ce-4801-43e4-bf60-cc986557d9b7
- 16 Jul 2021 at 18:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8fc488ce-4801-43e4-bf60-cc986557d9b7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8fc488ce-4801-43e4-bf60-cc986557d9b7
  16th July 2021 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/tamworthbc/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/tamworthbc

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a6b57be2-9e21-42d5-a51f-675128c16110.json.