---
title: "GB-London: RBGKEW1390 - Legacy Proposition Development"
ocid: "ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-05-22"
---

# GB-London: RBGKEW1390 - Legacy Proposition Development

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867)  
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## Summary

The Royal Botanic Gardens, Kew, has completed the award stage of a procurement process titled "GB-London: RBGKEW1390 - Legacy Proposition Development," focusing on marketing services. The procurement involved developing a legacy marketing proposition to enhance RBG Kew's brand awareness and encourage legacy donations. This open procedure tender, with a total value of £39,962, was classified under the industry category for marketing services, assigned the CPV code 79342000. The project is set in London, UK, with a contract period starting on 10th June 2025 and concluding on 9th June 2026. The Royal Botanic Gardens, Kew, served as the buyer, and The GOOD Agency Group Ltd was announced as the supplier.

This tender provides numerous business growth opportunities, especially for small and medium enterprises (SMEs) with expertise in marketing services and legacy proposition development. Businesses capable of offering strategic insights, developing key messages, and case study creation could find this contract highly advantageous. The project aligns with RBG Kew's goal of engaging new audiences and current supporters in legacy giving, presenting opportunities for businesses to grow their portfolio in the public sector through similar future engagements. SMEs focused on marketing and consultancy can leverage this tender as a case to enhance their reputation and develop partnerships within the cultural and heritage sector.

## Notice

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: *Strategy and insight *Proposition development *Key messages and proof points *Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1a5f7306-bea1-4e70-89f3-4bd47f7ea826 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 May 2025 |
| Submission deadline | 20 May 2025 |
| Future notice date | Not specified |
| Award date | 20 May 2025 |
| Contract period | 9 Jun 2025 - 9 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £39,962 |
| Lots value | Not specified |
| Awards value | £39,962 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE GOOD AGENCY GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 22 May 2025 at 11:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1a5f7306-bea1-4e70-89f3-4bd47f7ea826

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1a5f7306-bea1-4e70-89f3-4bd47f7ea826
  22nd May 2025 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=952344398
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867.json.