---
title: "GB-Southampton: National Mapping Services Segmentation and Persona Development"
ocid: "ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ORDNANCE SURVEY"
published: "2021-10-14"
---

# GB-Southampton: National Mapping Services Segmentation and Persona Development

Buyer: ORDNANCE SURVEY  
Current stage: Tender  
OCID: ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50

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## Summary

The Ordnance Survey is currently initiating a tender for the project titled "National Mapping Services Segmentation and Persona Development." This procurement is classified under market research services and is located in Southampton, UK. The tender is an open procedure, with the submission deadline set for 29th October 2021. The contract value ranges between £50,000 and £100,000, with an expected contract duration starting from 23rd November 2021 to 23rd November 2022. The buying organisation aims to engage a strategic research agency to enhance understanding of customer needs through actionable segmentation.

This tender presents a significant opportunity for small and medium enterprises (SMEs) and voluntary community sector enterprises (VCSEs) that specialise in market research and customer insights. By participating in this procurement, businesses can contribute to the Ordnance Survey's mission and potentially secure a long-term contract. Companies with experience in developing customer personas and segmentation strategies would be particularly well-suited to compete for this project, allowing them to leverage their expertise in a high-profile government initiative.

## Notice

Ordnance Survey's National Mapping Services (NMS) division has a mission to: be essential to our customers, empowering the nation through world-leading location expertise. OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f25a3650-e636-4554-a1d8-682a90af4826 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Oct 2021 |
| Submission deadline | 29 Oct 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 23 Nov 2021 - 23 Nov 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 14 Oct 2021 at 11:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f25a3650-e636-4554-a1d8-682a90af4826

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f25a3650-e636-4554-a1d8-682a90af4826
  14th October 2021 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Southampton:-National-Mapping-Services-Segmentation-and-Persona-Development/2F94D83P9Q
  Please follow this link to view the notice.

## Provenance

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