---
title: "OHID - Profiles Planning Tool"
ocid: "ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH AND SOCIAL CARE"
published: "2024-03-15"
---

# OHID - Profiles Planning Tool

Buyer: DEPARTMENT OF HEALTH AND SOCIAL CARE  
Current stage: Award  
OCID: ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4)  
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## Summary

The Department of Health and Social Care has awarded a contract for the procurement of market research services through a direct procurement method. The title of the tender was 'OHID - Profiles Planning Tool', with a total contract value of £20,000. The contract period is from 1st April 2024 to 30th September 2024. The procurement stage was completed on 4th March 2024, with YouGov Plc being the awarded supplier.

This tender opportunity offered by the Department of Health and Social Care can benefit businesses involved in market research services. Businesses suited to compete in this opportunity should be capable of providing proprietary planning tools to support marketing activities. The contract duration provides a prospect for steady revenue over the specified period, making it an attractive opportunity for businesses looking to enhance their portfolio in the market research sector.

## Notice

The subscription of a proprietary planning tool called Profiles to support departmental marketing activity and ensure more effective and targeted health campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0c87052b-5af4-4df4-b5a0-d74cc7c43ed9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Mar 2024 |
| Submission deadline | 4 Mar 2024 |
| Future notice date | Not specified |
| Award date | 5 Mar 2024 |
| Contract period | 31 Mar 2024 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £20,000 |
| Lots value | Not specified |
| Awards value | £20,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH AND SOCIAL CARE |
| Locality | WESTMINSTER |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 15 Mar 2024 at 13:34 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0c87052b-5af4-4df4-b5a0-d74cc7c43ed9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0c87052b-5af4-4df4-b5a0-d74cc7c43ed9
  15th March 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0334017c-8041-4054-a792-bd88a5031471
  C255016 OHID YouGov Profiles Tool - April 2024 Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a7d6c514-f28b-4204-bcf7-dd7f0a64f1b4.json.