---
title: "TEN-1920-020 Nest Brand Strategy"
ocid: "ocds-b5fd17-a8538480-738e-4d60-b239-d8b2483d5bff"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a8538480-738e-4d60-b239-d8b2483d5bff"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a8538480-738e-4d60-b239-d8b2483d5bff.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a8538480-738e-4d60-b239-d8b2483d5bff.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)"
published: "2019-11-29"
---

# TEN-1920-020 Nest Brand Strategy

Buyer: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)  
Current stage: Tender  
OCID: ocds-b5fd17-a8538480-738e-4d60-b239-d8b2483d5bff

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## Summary

The National Employment Savings Trust (NEST) is currently inviting tenders for the project titled "TEN-1920-020 Nest Brand Strategy", which focuses on enhancing its brand positioning within the workplace pension industry. This consultancy opportunity falls under the business services category, specifically aimed at law, marketing, consulting, recruitment, printing, and security services, with a total value of £30,000. The procurement method is open, and the tender period is set to close on 18 December 2019. The services will be delivered to organisations located in London, United Kingdom, with the contract scheduled to commence on 20 January 2020 and last until 31 March 2020.

This tender presents an excellent opportunity for businesses, particularly small and medium enterprises (SMEs) that specialise in brand consultancy, marketing services, and customer engagement strategies. Consulting firms with experience in brand differentiation and market positioning within the financial services sector would be agile contenders for this project. As NEST continues to grow and adapt to the evolving workplace pension market, successful bidders could contribute significantly to shaping its brand, thus enhancing their reputation and potentially leading to further contracts in a growing sector.

## Notice

This opportunity can be accessed in the NEST Bravo Portal the following link: https://nesttenders.bravosolution.co.uk/web/login.shtml NEST is a defined contribution multi-employer pension scheme run as a trust by NEST Corporation. NEST Corporation is also accountable to Parliament through the Department of Work and Pensions but is generally independent of government in its day to day decisions. NEST was established to ensure all employers had access to a good quality low cost pension scheme which they could use to fulfil their duties under the automatic enrolment legislation. Since the onset of these duties in 2012 NEST has grown exponentially and we now have over 690, 000 employers registered to use the scheme, more than 7 million individual members and over PS4.5 billion in assets under management. Alongside the employers using the scheme there are over 21,000 organisations set up as NEST Connectors, these organisations help a large number of employers to use the scheme. These organisations are typically small accountancy firms, book keepers, payroll firms or IFAs. Even though the staging of employers has come to an end, NEST continues to grow as recently created employers use NEST to ensure they comply with the legislation and existing employers enrol new staff into the scheme. The amount of assets under management will also grow significantly as the phased increase in minimum contributions kicks in. This consultancy project is being commissioned by the Customer Insight unit - which sits within Nest's Customer Engagement directorate. Customer Engagement brings together teams that are responsible for setting the strategy and defining NEST's proposition for different customer segments, delivering product and service changes that improve our customers' experience, and designing and delivering a targeted customer engagement approach, marketing campaigns and activity to support NEST's objectives. The Customer Insight unit within Nest is responsible for research on customer experience, via our Voice of the Customer programme, along with product development, propositional and brand research. Over the last 10 years there have been many research projects directly addressing the development and execution of the Nest brand, along with many other projects that have addressed brand issues indirectly. This project invites brand consultancies to use their expertise to make recommendations on how to help Nest use its brand to more effectively differentiate itself in the developing market of workplace pension providers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/48b39426-e5dc-4df1-81ed-df54637823d1 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Nov 2019 |
| Submission deadline | 18 Dec 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 20 Jan 2020 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services

## Release History

- 29 Nov 2019 at 12:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/48b39426-e5dc-4df1-81ed-df54637823d1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/48b39426-e5dc-4df1-81ed-df54637823d1
  29th November 2019 - Opportunity notice on Contracts Finder

## Notice URLs

- https://nesttenders.bravosolution.co.uk/web/login.shtml

## Provenance

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