---
title: "GB-London: VB796 VisitBritain Australia Customer Segmentation 2017 research"
ocid: "ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "VISITBRITAIN"
published: "2017-03-24"
---

# GB-London: VB796 VisitBritain Australia Customer Segmentation 2017 research

Buyer: VISITBRITAIN  
Current stage: Award  
OCID: ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053.json)

## Summary

The procurement process involves VisitBritain, the contracting authority based in London, who is seeking to conduct research on customer segmentation for Australian visitors, with a budget of £40,000. The project, titled "GB-London: VB796 VisitBritain Australia Customer Segmentation 2017 research," is classified under market research services. The tender was active until 22 March 2017, with the contract period commencing from 23 March 2017 and lasting until 30 June 2017. The procurement method employed was an open procedure, inviting a broad range of participants to submit their proposals.

This tender presents a valuable opportunity for businesses specialising in market research and analytics, particularly those that understand the travel and tourism industry. Small and medium enterprises (SMEs), although not a primary focus for this tender, are encouraged to participate, as the contracting authority is open to various economic operators. Companies capable of delivering comprehensive insight into customer behaviour and preferences, especially those targeting the Australian market, would be well-suited to compete for this contract.

## Notice

VisitBritain's current focus is to ensure Britain is high in the consideration set for Australians planning holidays, with the ultimate objective to increase the number of people visiting and increasing their spend in the UK regions. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6f784180-5b49-4217-afe1-b14a4efcc0a2 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2017 |
| Submission deadline | 22 Mar 2017 |
| Future notice date | Not specified |
| Award date | 22 Mar 2017 |
| Contract period | 23 Mar 2017 - 30 Jun 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KUBI KALLOO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 24 Mar 2017 at 09:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6f784180-5b49-4217-afe1-b14a4efcc0a2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6f784180-5b49-4217-afe1-b14a4efcc0a2
  24th March 2017 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=246731351
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a919c888-0068-43f5-96bc-b34099b8e053.json.