---
title: "In Market Representation Services"
ocid: "ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2023-06-14"
---

# In Market Representation Services

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Tender  
OCID: ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6.json)

## Summary

The West Midlands Growth Company is seeking to contract in-market representation and delivery partner(s) for a 20.5-month project titled "In Market Representation Services". The project aims to facilitate foreign direct investment projects, improve perceptions of the West Midlands region, and support in-market events and business activities. The tender is open for bidding for multiple lots covering the geographies of Australia and Singapore & Malaysia. The deadline for tender submissions is 26th June 2023, with a contract period starting from 17th July 2023 and ending on 31st March 2025.

This tender presents opportunities for businesses in marketing services to participate in lead generation and business development activities. Priority sectors for this project include Creative and Tech, Modern Business Services, Data-driven Healthcare, Low Carbon, and Future Mobility & Advanced Manufacturing. Businesses suited for this tender should have the capability to operate in the regions of Australia and Singapore & Malaysia and contribute to strategic investment targeting both small to medium-sized enterprises and larger enterprises.

## Notice

WMGC as the contracting authority is seeking to contract with in-market representation and delivery partner(s) for a 20.5-month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions. The aims of this project are: * To generate and facilitate a pipeline of well-qualified FDI (foreign direct investment) projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region. * To support with the delivery of in-market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business & Tourism Programme. * To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target audiences. Tenderers can bid for one or multiple lots to cover the principal geographies of Australia and Singapore & Malaysia. Activities should be geographically targeted to appropriate areas of Australia (principally states of New South Wales, Queensland and Victoria) and Singapore & Malaysia (but consideration will also be given to a supplier's ability to deliver lead generation services in the wider Association of Southeast Asia Nations (ASEAN)) with specific lead generation activity focused on prioritising: * Creative and Tech * Modern Business Services * Data-driven Healthcare * Low Carbon * Future Mobility & Advanced Manufacturing The above are considered priority sectors with opportunities from this geographic market within the budget available. However, lead generation more reactively can also be considered from other priority and secondary sectors including for example, food technology, education technology, and other digital tech opportunities. The project will also create or build on any existing FDI pipeline in the designated territory of Australia or Singapore & Malaysia. Whilst the target geographies and sectoral opportunities outlined above are indicative of where we anticipate suppliers to undertake proactive lead generation efforts, leads (and successful investment projects sourced reactively outside of these parameters may also be considered against the contract's success criteria). In this programme, West Midlands Growth Company will strategically target potential investment of both small to medium-sized enterprises (SMEs) and larger enterprises. Additional information: Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jun 2023 |
| Submission deadline | 26 Jun 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 17 Jul 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £188,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 14 Jun 2023 at 13:29 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 13:28 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 12:36 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 12:36 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 10:35 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 10:35 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 08:43 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
- 14 Jun 2023 at 08:43 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/696e50d6-3e06-47dc-87d7-6651de0b5412
  14th June 2023 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/wmgrowth/aspx/
  Additional information on how to apply for this contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a9382316-6361-40fb-b4c0-311faadad7b6.json.
