---
title: "1-1087 Developing customer focused variable message signs legends to accompany variable speed limits"
ocid: "ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HIGHWAYS ENGLAND"
published: "2020-08-04"
---

# 1-1087 Developing customer focused variable message signs legends to accompany variable speed limits

Buyer: HIGHWAYS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156.json)

## Summary

Highways England conducted a tender for the provision of technical consultancy services aimed at enhancing customer trust in variable speed limits. The project, titled "1-1087 Developing customer focused variable message signs legends to accompany variable speed limits," falls under the research and development services industry category. The procurement method was selective, calling off from a framework agreement, and the contract was awarded on 28 July 2020, with a value of £46,405.95. The contract period will run until 30 April 2021, and is applicable across various locations including the United Kingdom and British Overseas Territories.

This tender presents a significant growth opportunity for consultancy firms specialising in transportation, technology, or customer experience enhancement. Given the nature of the project, small and medium-sized enterprises (SMEs) that focus on innovation and user-centric solutions would be particularly well-suited to compete. Successful bidders may find themselves contributing to the development of improved customer communication strategies in the highway sector, potentially leading to new contracts in related areas.

## Notice

Highways England seek to increase customer trust in variable speed limits so that customer experience with variable signs and signals is improved. Towards this aim Highways England is looking to set up a contract for provision of technical consultancy services to assess the feasibility and to determine the requirements for changing our congestion management signs to give a better explanatory message when speeds are reduced to manage congestion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/18fabab5-9a55-452b-ab30-ffa33297a836 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Aug 2020 |
| Submission deadline | 15 Jul 2020 |
| Future notice date | Not specified |
| Award date | 27 Jul 2020 |
| Contract period | 27 Jul 2020 - 30 Apr 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £46,405 |
| Lots value | Not specified |
| Awards value | £46,405 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HIGHWAYS ENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 1RN |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WSP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 4 Aug 2020 at 14:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/18fabab5-9a55-452b-ab30-ffa33297a836

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/18fabab5-9a55-452b-ab30-ffa33297a836
  4th August 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/fc2ad720-2f0a-44fa-8713-f9a6b5d9d518
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a9697f42-e80e-4261-a71b-43853ad6f156.json.