---
title: "Creative Brief - Whole Population Approach to Mental Wellbeing"
ocid: "ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2021-10-21"
---

# Creative Brief - Whole Population Approach to Mental Wellbeing

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766

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## Summary

The procurement process is initiated by Liverpool City Council, which is seeking an agency to undertake a campaign titled "Creative Brief - Whole Population Approach to Mental Wellbeing". This initiative falls under the health and public services sectors and is located in Liverpool, North West England. The procurement is currently in the Award stage, with the contract value set at £25,000, and an active contract period running from 25 October 2021 to 30 June 2022. The method of procurement is an open procedure, and the original tender period concluded on 15 September 2021.

This tender presents significant opportunities for businesses specialising in creative services, particularly those with expertise in marketing, copywriting, and design. Agencies that focus on mental health campaigns or community engagement initiatives would be particularly well-suited to compete in this space. Small and medium-sized enterprises (SMEs) are encouraged to participate, especially those capable of delivering impactful campaigns that resonate with diverse audiences across Liverpool’s communities.

## Notice

Liverpool City Council Public Health is looking for an agency with strong creative, copywriting and design skills to develop a mental wellbeing campaign for Liverpool. The campaign will span the whole of the city reaching all communities to offer help and advice to support people's mental wellbeing. The overarching objective of the campaign is to engage populations across Liverpool to acknowledge how the pandemic has affected people's mental wellbeing, highlight they are not alone, acknowledge that they need support and motivate to them to get help whether that be talking with a family member, being more active or accessing mental wellbeing services and support. This will be achieved through the following steps: * Create acknowledgement that help is needed * Build trust by acknowledging the effects of COVID on people's lives. * Raise awareness of the importance of good mental health and the impact on our lives. * Make this personal so people relate and feel that the campaigns talks to them. * Identify what people's role is as part of the solution by offering practical actions people can take. * Raise awareness of the support available and motivate people to use that support. * Increase motivation and adherence to positive lifestyle behaviours including eating healthy, alcohol reduction, increased physical activity and smoking cessation Additional information: Please do not contact officers directly - please use the messaging function on the ProContract portal

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b2fa635c-5506-4f4b-87bc-c50392adf7c4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Oct 2021 |
| Submission deadline | 15 Sep 2021 |
| Future notice date | Not specified |
| Award date | 20 Oct 2021 |
| Contract period | 24 Oct 2021 - 30 Jun 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,000 |
| Lots value | Not specified |
| Awards value | £25,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALWAYS BE CONTENT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 21 Oct 2021 at 10:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b2fa635c-5506-4f4b-87bc-c50392adf7c4
- 1 Sep 2021 at 08:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c47015b0-7c5e-4cc0-afd7-df2b2de53f34

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b2fa635c-5506-4f4b-87bc-c50392adf7c4
  21st October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/c47015b0-7c5e-4cc0-afd7-df2b2de53f34
  1st September 2021 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/
  Advert

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766.json.