---
title: "Skills for Life - Lead Creative & Strategic Agency - CON_16492"
ocid: "ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2022-11-23"
---

# Skills for Life - Lead Creative & Strategic Agency - CON_16492

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3.json)

## Summary

The Department for Education has awarded a contract for a Creative & Strategic Agency for the Skills for Life campaigns. The agency, M&C Saatchi, will act as the lead strategic and creative agency for the government skills campaigns promoting education and training options. The contract value is £9,504,000, with a contract period starting from October 1, 2022, until September 30, 2024. The procurement method used was selective, calling off from a framework agreement. The tender period ended on August 4, 2022.

This tender presents an opportunity for businesses in the advertising and marketing services industry, especially those with expertise in promoting education and training options to different target groups. Businesses capable of handling strategic and creative campaign management are well-suited to compete. The tender was issued by the Department for Education with a specific focus on promoting education and training opportunities in priority sectors like STEM to young people, adults, and employers.

## Notice

The Department for Education have awarded a contract for a Creative & Strategic Agency to support with the Skills for Life campaigns. The Department utilised Crown Commercial Services framework RM6125 (Campaign Solutions 2) to run a competition and award the contract to the successful agency. The agency will act as lead strategic and creative agency for the government skills campaigns (currently under 'Skills for Life' umbrella brand), promoting education and training options to young people, adults and employers (including T Levels, apprentice-ships, higher technical qualifications, Skills Bootcamps, Multiply, Free courses for Jobs and basic skills). The campaign will also promote careers in priority sectors, including in STEM and other enablers to access skills and learning.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Nov 2022 |
| Submission deadline | 4 Aug 2022 |
| Future notice date | Not specified |
| Award date | 7 Nov 2022 |
| Contract period | 30 Sep 2022 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,504,000 |
| Lots value | Not specified |
| Awards value | £9,504,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2JF |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 23 Nov 2022 at 10:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2
  23rd November 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/64583d8c-2cef-4226-a86d-0512e51af693
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3.json.