---
title: "Media Planning and Buying Services"
ocid: "ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "UNIVERSITY OF BATH"
published: "2021-07-23"
---

# Media Planning and Buying Services

Buyer: UNIVERSITY OF BATH  
Current stage: Tender  
OCID: ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4)  
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## Summary

The University of Bath has initiated a tender for "Media Planning and Buying Services" aimed at enhancing its student recruitment strategies and marketing activities. This procurement, classified under marketing services (CPV code: 79342000), has a total value of £300,000 and is conducted through an open procedure. The tender period is set to close on 23rd August 2021, and the contract will commence on 1st October 2021, running until 30th September 2023. The services should primarily be delivered in the South West region of the United Kingdom.

This tender presents a valuable opportunity for agencies specialising in media strategy and planning, particularly those with experience in educational marketing. With potential responsibilities including media buying and performance evaluation, suitable businesses may include advertising agencies, marketing consultancies, and data analytics firms that are well-positioned to support the University of Bath's recruitment objectives. The competitive bidding process invites capable suppliers to showcase their expertise in delivering integrated marketing services tailored for educational institutions.

## Notice

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bf102ecd-5d53-4607-b0ac-8df799840658 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jul 2021 |
| Submission deadline | 23 Aug 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Sep 2021 - 30 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BATH |
| Locality | BATH |
| Post town | Bath |
| Postcode | BA1 1JW |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | Bath and North East Somerset |
| Electoral ward | Kingsmead |
| Westminster constituency | Bath |
| Delivery location | TLK South West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 23 Jul 2021 at 12:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bf102ecd-5d53-4607-b0ac-8df799840658

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bf102ecd-5d53-4607-b0ac-8df799840658
  23rd July 2021 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Marketing-services./9MWU4YANPK
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4.json.