---
title: "Experimentation Tool"
ocid: "ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2022-12-07"
---

# Experimentation Tool

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537.json)

## Summary

The contracting process for the Experimentation Tool titled "Optimizely Experimentation - Platform Business Tier" in the IT services industry category was awarded to Episerver AB (t/a Optimizely) by H M Revenue & Customs. The procurement method used was a Direct Award, with a total contract value of 288,860 GBP. The tender period ended on September 29, 2022, and the contract period is from October 1, 2022, to September 30, 2024, based in London, England.

This tender awarded to Episerver AB presents a business growth opportunity for companies in the IT services sector, specifically those offering consulting, software development, and support services. Small and medium-sized enterprises (SMEs) would be well-suited to compete in similar tenders due to the stated suitability for SMEs.

## Notice

Optimizely Experimentation - Platform Business Tier Optimizely Experimentation - Impressions Usage 0 - 25 Million Optimizely Experimentation - Onboarding (Custom Package)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ea98a5cb-0c28-45f8-a7b7-17cb94896e02 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Not Specified |
| Procurement method details | Other - Direct Award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Dec 2022 |
| Submission deadline | 28 Sep 2022 |
| Future notice date | Not specified |
| Award date | 28 Sep 2022 |
| Contract period | 30 Sep 2022 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £288,860 |
| Lots value | Not specified |
| Awards value | £288,860 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EPISERVER AB (T/A OPTIMIZELY |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 7 Dec 2022 at 11:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ea98a5cb-0c28-45f8-a7b7-17cb94896e02

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ea98a5cb-0c28-45f8-a7b7-17cb94896e02
  7th December 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ad36f77e-a126-4eec-9289-bb1bf0e2d119

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537.json.