---
title: "BTA1500 - Global Airline Partner Framework Agreement"
ocid: "ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2021-09-17"
---

# BTA1500 - Global Airline Partner Framework Agreement

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d

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## Summary

The British Tourist Authority, operating under the name VisitBritain/VisitEngland, has recently awarded a contract for the "BTA1500 - Global Airline Partner Framework Agreement". This contract falls under the services industry, specifically related to administrative services linked to tourism affairs. The procurement process utilised was an open procedure, and the contract is now in the award stage, effective from September 1, 2021, to August 31, 2024. The deadline for submitting bids was July 21, 2021, and the total budget for the framework agreement is £27 million, with VisitBritain contributing a maximum of £4.5 million per year through a co-branded marketing campaign alongside the selected international airline carrier. The awarded supplier for this contract is British Airways.

This tender presents significant opportunities for companies involved in tourism, aviation, and related marketing services. Businesses capable of executing co-branded campaigns and those with experience in the international airline sector may find this contract particularly advantageous, as it involves collaboration to enhance British tourism. The scope for matching investment and the potential for long-term partnership with a major airline provide a compelling proposition for organisations seeking growth and visibility in the global travel market.

## Notice

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cfc35d5b-9d75-4361-8914-2155d6b2044d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2021 |
| Submission deadline | 21 Jul 2021 |
| Future notice date | Not specified |
| Award date | 26 Aug 2021 |
| Contract period | 31 Aug 2021 - 31 Aug 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £27,000,000 |
| Lots value | Not specified |
| Awards value | £27,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRITISH AIRWAYS |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 17 Sep 2021 at 15:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cfc35d5b-9d75-4361-8914-2155d6b2044d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cfc35d5b-9d75-4361-8914-2155d6b2044d
  17th September 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d.json.