---
title: "Historic England Audience Segmentation Development - AWARD"
ocid: "ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HISTORIC ENGLAND"
published: "2020-11-06"
---

# Historic England Audience Segmentation Development - AWARD

Buyer: HISTORIC ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa

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## Summary

The procurement process concerns an award made by Historic England for the project titled "Historic England Audience Segmentation Development." This project falls under the industry category of marketing management consultancy services and is located in Swindon, United Kingdom. The procurement method used was an open procedure, with the tender period culminating on 16th September 2020. The contract has a total value of £29,855 and spans from 12th October 2020 to 31st January 2021.

This tender represents a significant opportunity for businesses specialising in audience segmentation and marketing consultancy, particularly those looking to enhance their service offerings in heritage and cultural sectors. Small and medium-sized enterprises (SMEs) that possess innovative capabilities and a strong understanding of social-demographic profiling will find themselves well-suited to compete for similar future projects initiated by Historic England, contributing positively to their growth and expansion in this niche market.

## Notice

Historic England (HE) is the public body responsible for protecting, championing and saving England's historic environment. We help people care for, enjoy and celebrate England's spectacular historic environment, from beaches and battlefields to parks and pie shops. Working with communities and specialists we share our passion, knowledge and skills to inspire interest, care and conservation, so everyone can keep enjoying and looking after the history that surrounds us all. This is a role that we are passionate about, but it is also one of our statutory duties to promote the public's enjoyment of, and understanding of, heritage and the historic environment in England. Our bespoke audience segmentation has been in place for three years and has been a vital tool in guiding the work of the Public Engagement Group and building a wider organisational understanding of the differing motivations of the public. The segmentation now requires a revision in terms of changing social-demographic profiles and to reflect the current financial, economic and cultural climate. HE's corporate priorities also need to be reflected more clearly in the segmentation insights.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f628fe38-5959-4aa5-b482-5a860ee1552a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Nov 2020 |
| Submission deadline | 16 Sep 2020 |
| Future notice date | Not specified |
| Award date | 11 Oct 2020 |
| Contract period | 11 Oct 2020 - 31 Jan 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £29,855 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MORRIS HARGREAVES MCINTYRE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 6 Nov 2020 at 13:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f628fe38-5959-4aa5-b482-5a860ee1552a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f628fe38-5959-4aa5-b482-5a860ee1552a
  6th November 2020 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/historic-england/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-aac9f17a-06bb-4f15-83e2-0455ac9219fa.json.