---
title: "Direct and Digital Marketing Agency Services Contract - AWARD"
ocid: "ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ENGLISH HERITAGE-MARKETING"
published: "2019-11-21"
---

# Direct and Digital Marketing Agency Services Contract - AWARD

Buyer: ENGLISH HERITAGE-MARKETING  
Current stage: Award  
OCID: ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8.json)

## Summary

The procurement process involves English Heritage-Marketing as the buyer, seeking a contractor for the "Direct and Digital Marketing Agency Services Contract". This contract falls under the advertising and marketing services industry and is set to commence on 1st April 2020, valid for three years with an option for extension. The tendering method was selective, following a restricted procedure. The contract value is established at a minimum of £1.5 million per annum, with a total expected value of £7.5 million. The tender period concluded on 2nd September 2019, with the award announced on 5th November 2019.

This tender offers substantial opportunities for businesses engaged in marketing, particularly those with expertise in direct and digital strategies. Companies that can demonstrate a robust approach to developing integrated campaign plans are likely to succeed. The contract invites participation from small and medium-sized enterprises (SMEs), making it an attractive prospect for smaller agencies aiming to grow their portfolios in public sector contracts. Businesses operating in the realms of marketing management consultancy and direct marketing services are particularly well-suited for this opportunity.

## Notice

To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets. This does not include Life Members, Corporate Members, Overseas Pass visitors or Travel Trade. The contract is for three years, with an option for a further two years, however please ensure your strategy focuses on the proposal for year one and is accompanied with a vision for how campaigns could develop and roll out. Budget will be a minimum of PS1.5m per annum (this can be subject to change) and plans should be scalable depending on future development.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2a9f952c-3507-45ee-a033-b50a93407fde |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Nov 2019 |
| Submission deadline | 2 Sep 2019 |
| Future notice date | Not specified |
| Award date | 5 Nov 2019 |
| Contract period | 31 Mar 2020 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,500,000 |
| Lots value | Not specified |
| Awards value | £4,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ENGLISH HERITAGE-MARKETING |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS HELIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 21 Nov 2019 at 09:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2a9f952c-3507-45ee-a033-b50a93407fde

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2a9f952c-3507-45ee-a033-b50a93407fde
  21st November 2019 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/english-heritage/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8.json.