---
title: "Lead Generation - Animated Video Content"
ocid: "ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COMPETITION AND MARKETS AUTHORITY"
published: "2017-02-17"
---

# Lead Generation - Animated Video Content

Buyer: COMPETITION AND MARKETS AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7.json)

## Summary

The Competition and Markets Authority (CMA) has completed a procurement process titled "Lead Generation - Animated Video Content," aimed at producing two animated videos to raise awareness about reporting cartels. This service falls under the Motion picture and video production services category (CPV code: 92111000) and is targeted at businesses within the creative industry, specifically in London, United Kingdom. The tender was awarded on 22 December 2016, with the contract period running from 3 January to 17 February 2017. The procurement method used was classified as "Other," and the total contract value is £7,944.

This tender presents an opportunity for creative agencies that specialise in video production and animation to expand their market share and showcase their capabilities. Businesses that focus on producing engaging multimedia content, particularly those experienced in delivering high-quality online videos with additional features such as voice-overs and subtitles, would be well-suited to compete in similar future tenders. The collaborative nature of the storyboard development allows agencies to contribute creatively, potentially enhancing their portfolio and gaining recognition in the industry.

## Notice

To create two new animated information videos that aim to make businesses, customers and individuals aware of how to report a cartel. The project deliverables are: - Two animated videos delivered as hi-res video files, optimised for playback online (via YouTube), and including Welsh sub-titled versions - Accompanying voice-over (English only) and background music for each clip. The videos will sit within the CMAs 'competing fairly' suite of videos. As the videos describe legal requirements, the CMA will provide pre-approved scripts and full scriptwriting services are not therefore required. However we envisage the storyboarding process will be collaborative and welcome the input and perspective of the appointed agency.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e8cf8e45-936b-40a0-9b39-f4d97a615c2e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Feb 2017 |
| Submission deadline | 15 Dec 2016 |
| Future notice date | Not specified |
| Award date | 22 Dec 2016 |
| Contract period | 3 Jan 2017 - 17 Feb 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,944 |
| Lots value | Not specified |
| Awards value | £7,944 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COMPETITION AND MARKETS AUTHORITY |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 4AD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MALT FILMS |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92111000 - Motion picture and video production services

## Release History

- 17 Feb 2017 at 16:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e8cf8e45-936b-40a0-9b39-f4d97a615c2e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e8cf8e45-936b-40a0-9b39-f4d97a615c2e
  17th February 2017 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-aba3f8c2-8555-4093-9a1c-e2f0fd7fa5c7.json.