---
title: "AHDB Beef and Lamb Representative for Italy and Switzerland"
ocid: "ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-02-16"
---

# AHDB Beef and Lamb Representative for Italy and Switzerland

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Tender  
OCID: ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73

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## Summary

The public procurement contract titled "AHDB Beef and Lamb Representative for Italy and Switzerland" is initiated by the Defra Network eTendering Portal, located in Kenilworth, Warwickshire, England. The tender falls within the public relations services industry category and is currently in the Tender stage, with a deadline for submissions set for 7th May 2021. The total contract value is approximately £488,000, starting from 1st July 2021 and running until 30th June 2025. This is an open procurement process, specifically an open procedure above threshold.

This opportunity is well-suited for businesses with expertise in public relations and market development, particularly those familiar with the Italian, Swiss, and Maltese markets. Companies that can demonstrate a strong network within these countries, possess the necessary language skills in Italian and English, and have a commercial presence in Italy or Switzerland will have a competitive advantage. The successful representative will play a crucial role in driving market growth and brand loyalty for British lamb and beef, creating significant avenues for business expansion.

## Notice

The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement. Responsible for driving value and volume sales, the successful representative/agent will be expected to: - Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight - Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets - Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef - Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR, and digital Italian and English language skills is essential Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/866dd950-9981-4caa-acc6-e2fbe269a9f8 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Feb 2021 |
| Submission deadline | 7 May 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jun 2021 - 30 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £488,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 16 Feb 2021 at 09:44 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/866dd950-9981-4caa-acc6-e2fbe269a9f8
- 16 Feb 2021 at 09:43 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/866dd950-9981-4caa-acc6-e2fbe269a9f8
- 16 Feb 2021 at 09:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/866dd950-9981-4caa-acc6-e2fbe269a9f8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/866dd950-9981-4caa-acc6-e2fbe269a9f8
  16th February 2021 - Opportunity notice on Contracts Finder
- https://defra.bravosolution.co.uk/
  Registration joining instructions, project_32133

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-abdca4a5-aed5-434a-a9cc-5fcaecf55a73.json.
