---
title: "UK_2024_Conversion Rate Optimisation Agency - AWARD"
ocid: "ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2024-10-30"
---

# UK_2024_Conversion Rate Optimisation Agency - AWARD

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e

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## Summary

The British Council, located at 1 Redman Place, Stratford, London, has completed the procurement process for a Conversion Rate Optimisation (CRO) agency to manage CRO activities for the English and Exams digital ecosystem. The awarded contract, titled "UK_2024_Conversion Rate Optimisation Agency," falls under the advertising services category (CPV Code: 79341000) and was procured through an open procedure. The tender process concluded on 14th May 2024, with the contract period set to commence on 17th July 2024 and end on 16th July 2028. Key services requested include CRO maturity audits, strategy development, user experience research, A/B testing, and more. This contract has been awarded to Mediaworks, based in Gateshead, United Kingdom.

This tender presents significant opportunities for businesses specializing in marketing, user experience, and digital optimization services. Small and medium-sized enterprises (SMEs), in particular, are encouraged to participate, reflecting the British Council's suitability requirements. Companies offering services in CRO, UX research, digital strategy, and related areas will find ample scope to enhance their business growth by collaborating with the British Council on this high-profile project. The extensive duration of the contract period allows for sustained engagement, providing a stable revenue stream and potential for skill enhancement through collaboration with other agency partners.

## Notice

This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1c250c5a-6e55-41cf-baa5-dced1e1082a4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Oct 2024 |
| Submission deadline | 14 May 2024 |
| Future notice date | Not specified |
| Award date | 16 Jul 2024 |
| Contract period | 16 Jul 2024 - 16 Jul 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MEDIAWORKS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 30 Oct 2024 at 12:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1c250c5a-6e55-41cf-baa5-dced1e1082a4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1c250c5a-6e55-41cf-baa5-dced1e1082a4
  30th October 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e.json.