--- title: "2023-680 Consumer Tracker" ocid: "ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03.json" source: "Contracts Finder" current_stage: "Award" buyer: "AHDB" published: "2024-07-02" --- # 2023-680 Consumer Tracker Buyer: AHDB Current stage: Award OCID: ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03.json) ## Summary The procurement process for the contract "2023-680 Consumer Tracker" was initiated by the buying organisation AHDB based in Coventry, United Kingdom. The contract falls under the industry category of Market research services. The procurement stage was an award with a contract value of £243,000. The tender closed on 7th May 2024, and the contract period is from 30th June 2024 to 29th June 2027. This opportunity for business growth in the Market research services sector can be particularly attractive to small and medium enterprises. Businesses specialised in consumer insights and market research strategies may find this tender well-suited for competition. The procurement method used was selective, with the tender being a call-off from a dynamic purchasing system. The contract was awarded to YouGov, a supplier based in London, under a framework contract with AHDB to provide consumer tracking services. ## Notice Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition. AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. Target outcomes of running the tracker . Provides a strong insight tool for the team to track/monitor key consumer trends . Ability to filter in and extract key views in target age groups or shopper profile . Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. Lifestyle - Meal Behaviours/Attitudes . To explore lifestyle habits that may influence consumption behaviour, covering time pressures of modern lifestyles, current eating patterns, changes in technology that impacts food preparation/consumption. . Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking and home baking. . Identify product purchase driver e.g. the importance of price, quality and product perceptions across key product categories . Monitor cooking skills and confidence to try/prepare new meals. Including desire to look up recipes and try new dishes. Capture methods used to learn new cooking skills - e.g. TV shows/Family/Friends etc. . Monitor consumer reaction to statements relating to cooking more in-home, in particular cooking from scratch more frequently. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8de808d8-aec5-43cd-8117-a474d5a8966e | | Notice type | Award Notice | | Procurement type | Dynamic | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a dynamic purchasing system | | Tender suitability | SME | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 2 Jul 2024 | | Submission deadline | 7 May 2024 | | Future notice date | Not specified | | Award date | 11 Jun 2024 | | Contract period | 29 Jun 2024 - 29 Jun 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £243,000 | | Lots value | Not specified | | Awards value | £243,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | YOUGOV | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 2 Jul 2024 at 10:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8de808d8-aec5-43cd-8117-a474d5a8966e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/8de808d8-aec5-43cd-8117-a474d5a8966e 2nd July 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/57ffc48e-bfce-4d37-8964-8e2512000913 Redacted contract 2July24 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03.json.