---
title: "National Lottery Omnibus Tracker"
ocid: "ocds-b5fd17-ace233b3-b4c8-4503-8598-09579a0d449d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ace233b3-b4c8-4503-8598-09579a0d449d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ace233b3-b4c8-4503-8598-09579a0d449d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ace233b3-b4c8-4503-8598-09579a0d449d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2019-03-29"
---

# National Lottery Omnibus Tracker

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-ace233b3-b4c8-4503-8598-09579a0d449d

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## Summary

The Gambling Commission is seeking competitive tenders for the "National Lottery Omnibus Tracker," a monthly online survey that assesses participation in National Lottery products and related gambling behaviours. The procurement process is currently in the award stage, with the contract period set to commence from 19th February 2019 and conclude on 18th February 2020. The procurement method is selective, based on a call-off from a dynamic purchasing system. The total contract value is £67,140, with a minimum value of £45,864, and the submission deadline for tenders was 1st February 2019. The project falls under the market and economic research category (CPV Code: 79300000), with services required across the United Kingdom and British Overseas Territories.

This tender presents an excellent opportunity for market research firms, particularly those specialising in public opinion polling and data collection. Companies with capabilities to conduct nationally representative surveys, demonstrate expertise in questionnaire design, and offer flexibility for ad hoc sampling will be well-suited to compete. The successful bidder will have a unique role in influencing the National Lottery's future strategies by providing critical insights into consumer behaviour and attitudes, thus fostering potential growth within this specialised market sector.

## Notice

The GC conducts a monthly online omnibus survey to measure participation in National Lottery products, attitudes towards the National Lottery and the incidence of problem and at risk gambling behaviour. We are now seeking competitive tenders for running the tracker from April 2019 onwards and this document outlines the work required. For tracking purposes, we do require costs for an approach which closely replicates the current methodology and sample definition. However we are also open to additional suggestions for alternative approaches which you believe would enhance the survey. Specifications Details of the specifications are given in the table below. Survey objectives The GC needs to track consumer behaviour and attitudes in relation to the National Lottery (in the context of other gambling activity), to ensure there is a sound evidence base to fulfil our regulatory duties with regard to the National Lottery operator (currently Camelot). With the announcement of the fourth national lottery licence competition, the tracker survey will also serve as a tool for measuring consumer attitudes towards creating a National Lottery that is fit for the future. An omnibus survey which delivers a regular, nationally representative sample is preferred, so that trends over time can be identified with confidence. Sample definition Nat rep sample of GB adults aged 16+. As a minimum we expect controls on age, gender, region and working status. Please detail how you ensure a nat rep sample, including quotas and weighting applied. Sample size Option 1: 1,000 per month Option 2: 2,000 per month Additional options In addition to the core samples mentioned above, we may need to conduct occasional boost samples with sub groups of interest; for example children aged 11-15 or participants in particular types of gambling etc. Please advise if you would be able to offer this flexibility and if possible, indicate approximate costs for conducting boost samples. Questionnaire We have an established core questionnaire, consisting of questions asked on a monthly and a quarterly basis. We will also frequently need to add ad hoc questions on a wave by wave basis and therefore the questionnaire content is likely to evolve over time. At this stage, please provide costs based on the question outline below. Note that where the questions are asked of a sub-set of the sample, we have indicated the approximate qualifying incidence in brackets, so you can take this into account in your costs. Quarterly questions have also been highlighted. Please also detail your full ratecard costs so we can measure the impact of potential questionnaire changes on a wave by wave basis (for example, making permanent changes to the questionnaire, asking questions on a quarterly basis or just on one wave only). We would expect your support with questionnaire changes including your recommendations on wording and format where appropriate. * When last played NL games (ask all):

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/72b193fb-b10e-4caf-a9d8-838b5c799b3d |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Mar 2019 |
| Submission deadline | 1 Feb 2019 |
| Future notice date | Not specified |
| Award date | 18 Feb 2019 |
| Contract period | 19 Feb 2019 - 18 Feb 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £67,140 |
| Lots value | Not specified |
| Awards value | £45,864 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | POPULUS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 29 Mar 2019 at 09:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/72b193fb-b10e-4caf-a9d8-838b5c799b3d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/72b193fb-b10e-4caf-a9d8-838b5c799b3d
  29th March 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e9f2ef0b-ab16-4dcd-a0f5-80e2ee84e6f1

## Provenance

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