--- title: "Feasibility Study and Market research" ocid: "ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WELLINGBOROUGH TOWN COUNCIL" published: "2024-05-09" --- # Feasibility Study and Market research Buyer: WELLINGBOROUGH TOWN COUNCIL Current stage: Tender OCID: ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-acfb4402-5667-42ad-b83d-ef5d8e7e35de.json) ## Summary The Wellingborough Town Council has initiated a tender process for a "Feasibility Study and Market research" project to assess the potential usage of a proposed adventure golf course and café at Swanspool Pavilion and Gardens. The project is classified under research and development consultancy services and has a value of GBP 3000. The tender deadline for submissions is 6th June 2024 at 5 pm. The project is expected to run from 17th June 2024 to 2nd August 2024, focusing on market demand evaluation, target demographic identification, pricing strategies, feasibility analysis, risk assessment, and competitors in the vicinity. This tender presents an opportunity for businesses specialising in research and development consultancy services, adventure golf facilities, cafés, and leisure services. Small and medium-sized enterprises (SMEs) are well-suited to participate in this open procurement process. Businesses interested in providing services for commercial leisure activities, cafés operations, market research, and feasibility studies can leverage this tender to enhance their business growth. The Wellingborough Town Council has outlined specific objectives to revitalise Swanspool Pavilion and Gardens, offering a chance for businesses to contribute to the restoration and enhancement of community leisure facilities. ## Notice The pavilion stands in the grounds of Swanspool Gardens. These gardens, along with Swanspool House (which is not the subject of this application), were gifted by Mr. F. C. Chamberlain for the enjoyment of the town in 1919. Swanspool Pavilion and Gardens are located within close proximity to the town centre. Although they have this central location, they have a calm and secluded feel, with established trees and sweeping paths around the multiple flower beds. Since 1919, tennis courts, two bowls rinks, a putting course and a pavilion were built in the grounds. Sadly, the putting course has long disappeared, the tennis courts are closed due to disrepair, and only one bowls rink is maintained for use. The town council is seeking to: * restoring the gardens to their former glory * resurfacing the tennis courts, maximizing usage by the community and clubs, * reinstating the putting golf with a more modern adventure golf course by repurposing one of the bowls rink as a key attraction to the gardens and install a cafe operating from the pavilion. This cafe would provide a regular income and could operate as a hub for activities in the garden. The cafe could also provide refreshments for the bowls clubs after their sessions, delivering the much-needed social activity after games. To ensure viability of the cafe it would also be used to provide catering for meetings and weddings in the hall. The proposal is to offer the cafe as a commercial let, equipped for cafe use, would provide a secure monthly income with little resource implications for the Town Council. Before embarking on this work we are seeking to undertake a feasibility study and market assessment aimed at assessing the potential usage of a proposed adventure golf course and cafe to be sited at Swanspool Pavilion and Gardens. The primary objective is to gather evidence on the demand for these facilities and the likely income from these provisions. Objectives of the Market Research: a. Evaluate the local and regional market demand for adventure golf facilities and cafe services. b. Identify the target demographic groups likely to utilise the adventure golf course and cafe. c. Assess competitors in the vicinity offering similar leisure and dining experiences. d. Determine pricing strategies that would maximise revenue while remaining competitive. e. Analyse the feasibility of the project in terms of financial, technical, and management capabilities. f. Identify and mitigate potential project risks. The market research project is expected to commence the week of 17th June 2024. The project is to be completed by Friday 2nd August 2024. Interested parties are invited to submit their proposals in accordance with the outlined specifications by 6th June 2024 by 5 pm. Proposals should be sent to: Sally McLellan Town Clerk Wellingborough Town Council Clerk@wellingboroughtowncouncil.gov.uk 01933 832821 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f0272faa-725a-4009-8f1a-fc0dfc604f1e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 May 2024 | | Submission deadline | 6 Jun 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 16 Jun 2024 - 2 Aug 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £3,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WELLINGBOROUGH TOWN COUNCIL | | Locality | WELLINGBOROUGH | | Post town | Northampton | | Postcode | NN8 1BP | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF25 North Northamptonshire | | Local authority | North Northamptonshire | | Electoral ward | Croyland and Swanspool | | Westminster constituency | Wellingborough and Rushden | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73200000 - Research and development consultancy services ## Release History - 9 May 2024 at 10:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f0272faa-725a-4009-8f1a-fc0dfc604f1e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f0272faa-725a-4009-8f1a-fc0dfc604f1e 9th May 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/91d03212-2b64-4d8f-98e2-f84e1022134e ## Notice URLs - http://www.wellingboroughtowncouncil.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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