---
title: "NCS Brand Tracker Services"
ocid: "ocds-b5fd17-ad1f8a91-d07b-4647-b9fd-2bce10e9939c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ad1f8a91-d07b-4647-b9fd-2bce10e9939c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ad1f8a91-d07b-4647-b9fd-2bce10e9939c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ad1f8a91-d07b-4647-b9fd-2bce10e9939c.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "NATIONAL CITIZEN SERVICE"
published: "2018-12-12"
---

# NCS Brand Tracker Services

Buyer: NATIONAL CITIZEN SERVICE  
Current stage: Tender  
OCID: ocds-b5fd17-ad1f8a91-d07b-4647-b9fd-2bce10e9939c

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## Summary

The National Citizen Service (NCS) Trust is seeking to procure brand tracker services through a selective tender process, aimed at measuring brand performance and perception over a two-year contract, with optional extensions. This procurement falls under the services category, specifically market research (CPV code: 79310000) and related advertising and marketing services. The tender is currently active, with submissions due by 17 January 2019. The project is located in the UK, including British Overseas Territories and the Channel Islands, and it will play a pivotal role in NCS's marketing transformation as it transitions to a Royal Charter Body.

This tender presents a substantial opportunity for businesses specialising in market research and marketing services, especially those that support not-for-profit organisations. Companies that thrive in creating robust brand tracking methodologies and insights will be well-positioned to compete. The total contract value is estimated at £400,000, which further highlights the potential for growth in this sector, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that can offer innovative solutions aligned with NCS’s objectives.

## Notice

National Citizen Service Trust is a not-for-profit organisation incorporated by Royal Charter and established to shape, support, champion and lead a thriving National Citizen Service. The Trust was set up by Government in 2011 to tackle some of the biggest social challenges in the UK. Through a wide range of community programmes and projects for young adults, the NCS looks to build social cohesion, mobility and engagement. The NCS Trust promotes; Social Cohesion - To bring our country together by building stronger, more integrated communities and fostering understanding between young people from different backgrounds; Social Mobility - To build essential skills for life and work, investing in our country's future talent. Social Engagement - To engage young people in social action in their communities and the democratic process, building their understanding of their responsibilities as citizens NCS requires a brand tracker survey to measure brand performance and brand perception metrics. The data and insight derived from the tracker will underpin business plan and marketing strategy development and be used to establish and evidence key performance indicators. NCS has an existing brand tracker system, which has been in place since 2013. It is now being put to tender as part of a wider marketing transformation project in a pivotal year for the organisation as we move to become a Royal Charter Body and carry out a comprehensive recommissioning of our partner network. NCS is ambitious to grow and inspire more young people to participate in the programme. Recent participation and brand scores have been relatively stable, and the organisation is working to address some of the potential causes for this through the recommissioning process (which will help us deliver a more consistent programme across the country in terms of both content and quality) and through investment in marketing activities to address the challenges of awareness and affinity, including brand advertising and the application of a new attitudinal segmentation. In order to measure the impact of these major projects, and to uncover insights that will help us to drive growth, we are looking to review the existing brand tracking approach. The frequency, reach and methodology of the existing brand tracker has changed regularly over the course of its existence. This project looks to consolidate the brand tracking approach, and to provide a more robust analysis of brand health at key points in the planning cycle, as well as evaluate the impact of marketing campaign activity on brand perception. The contract will be for a duration of two years with the option for NCS Trust for extend for two twelve month periods. Additional information: All documents can be found on NCS' supplier portal under PQQ_19 'NCS Brand Tracker Services'. Please 'Express an Interest' to access the documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bb1828d7-3795-4f4d-b038-7ca4e34c9e88 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2018 |
| Submission deadline | 17 Jan 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2019 - 29 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL CITIZEN SERVICE |
| Locality | LONDON |
| Post town | West London |
| Postcode | W14 8DG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Hammersmith and Fulham |
| Electoral ward | Avonmore |
| Westminster constituency | Hammersmith and Chiswick |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 12 Dec 2018 at 15:39 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bb1828d7-3795-4f4d-b038-7ca4e34c9e88

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bb1828d7-3795-4f4d-b038-7ca4e34c9e88
  12th December 2018 - Opportunity notice on Contracts Finder
- https://ncs.bravosolution.co.uk
  Link to eSourcing Portal

## Notice URLs

- https://www.ncsyes.co.uk/

## Provenance

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