---
title: "West Northamptonshire Council \"Give it a try\" Campaign"
ocid: "ocds-b5fd17-ad4e6dd1-a22f-479c-8dd8-36e4f708e860"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ad4e6dd1-a22f-479c-8dd8-36e4f708e860"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ad4e6dd1-a22f-479c-8dd8-36e4f708e860.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ad4e6dd1-a22f-479c-8dd8-36e4f708e860.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST NORTHAMPTONSHIRE COUNCIL"
published: "2025-03-31"
---

# West Northamptonshire Council "Give it a try" Campaign

Buyer: WEST NORTHAMPTONSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-ad4e6dd1-a22f-479c-8dd8-36e4f708e860

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## Summary

West Northamptonshire Council has awarded a contract for the "Give it a Try" Campaign as part of its Enhanced Bus Partnership initiative. The campaign aims to raise awareness of the local bus network and boost ridership among existing and potential users, coinciding with the Women's Rugby World Cup in Northampton. Classified under advertising and marketing services, this tender involves a targeted marketing campaign in the East Midlands, UK, running from April to September 2025. The procurement method used was competitive quotation, specifically below threshold contracting, with Go Travel Solutions being the successful supplier for the contract valued at GBP 30,220.

This tender offers a substantial opportunity for businesses specialised in marketing and advertising to showcase their capabilities by contributing to a high-profile campaign. It is particularly suited for large enterprises that can deliver impactful strategies for public awareness. The contract can significantly enhance a supplier's portfolio and reputation, providing increased visibility in the East Midlands and aligning with a major sporting event. Businesses with expertise in transportation marketing or those aiming to expand in this sector stand to benefit from competing in similar future procurements initiated by public sector bodies.

## Notice

The West Northamptonshire Council (WNC) Enhanced Bus Partnership has identified the need for a targeted marketing campaign to raise awareness of the local bus network and increase ridership amongst both current and potential users. The campaign, themed "Give it a Try," will run from April to the end of September, aligning with the Women's Rugby World Cup (WRWC) - a major event for Northampton, which is hosting six matches.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/93172ff3-b896-4e38-83de-0a1bb466e838 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Mar 2025 |
| Submission deadline | 30 Mar 2025 |
| Future notice date | Not specified |
| Award date | 30 Mar 2025 |
| Contract period | 30 Mar 2025 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,220 |
| Lots value | Not specified |
| Awards value | £30,220 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST NORTHAMPTONSHIRE COUNCIL |
| Locality | NORTHAMPTON |
| Post town | Northampton |
| Postcode | NN1 1ED |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF24 West Northamptonshire |
| Local authority | West Northamptonshire |
| Electoral ward | Castle |
| Westminster constituency | Northampton North |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GO TRAVEL SOLUTIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 31 Mar 2025 at 13:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/93172ff3-b896-4e38-83de-0a1bb466e838

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/93172ff3-b896-4e38-83de-0a1bb466e838
  31st March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d00c4816-0769-42af-8573-ae87f2f2a934

## Provenance

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