---
title: "Media Buying Framework Agreement for Imperial War Museums (IWM)"
ocid: "ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS"
published: "2023-08-04"
---

# Media Buying Framework Agreement for Imperial War Museums (IWM)

Buyer: IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS  
Current stage: Tender  
OCID: ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17

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## Summary

The Imperial War Museums (IWM) are seeking suppliers for a Media Buying Framework Agreement. This tender involves the provision of media and digital advertising strategy, buying, and planning services for marketing campaigns related to brand, destination visitation, major events, membership, and temporary exhibitions. The process comprises two lots, with agencies able to pitch for either a single or multiple lots based on their expertise. The contract is valued at £637,000 GBP and is scheduled to start on January 1, 2024, and end on December 31, 2027. The deadline for tender submissions is September 5, 2023.

This tender for media and advertising services by IWM presents a lucrative opportunity for businesses operating in the advertising industry. Agencies specialising in media strategy, buying, and planning, as well as digital advertising services and Google Grants management, are well-suited to compete for this contract. The inclusion of regional and national marketing campaigns provides a broad scope for agencies with diverse capabilities to engage with IWM's promotional activities. Businesses with expertise in advertising services can leverage this opportunity to grow their client portfolio and expand their reach within the cultural heritage and museum sector.

## Notice

IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach. The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise: * Lot 1: Media Strategy, Buying and Planning * Lot 2: Digital Advertising Services & Google Grants Management Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bc2d38ea-535e-4968-8c0f-60f358063eda |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Aug 2023 |
| Submission deadline | 5 Sep 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Jan 2024 - 31 Dec 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £637,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 4 Aug 2023 at 15:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bc2d38ea-535e-4968-8c0f-60f358063eda

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bc2d38ea-535e-4968-8c0f-60f358063eda
  4th August 2023 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17.json.