---
title: "Sales and Marketing Support for the Leisure Membership Scheme"
ocid: "ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CORBY BOROUGH COUNCIL"
published: "2019-06-11"
---

# Sales and Marketing Support for the Leisure Membership Scheme

Buyer: CORBY BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e

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## Summary

Corby Borough Council is seeking to enhance its Leisure Membership Scheme by providing Sales and Marketing support for its facilities, specifically at Corby East Midlands International Pool and Lodge Park Sports Centre. The contract, awarded to Alliance Leisure Services Ltd, has an estimated value of £175,000 and runs from June 1, 2019, to May 31, 2023. This procurement process followed a selective method, with the tender period formally concluding on April 1, 2019. The industry category for this contract falls under advertising and marketing services, based in Corby, East Midlands, England.

This contract presents a significant opportunity for businesses experienced in sales and marketing support within the leisure sector, particularly those looking to engage with local government initiatives. Companies with a focus on health and fitness promotions, customer retention strategies, and expertise in adapting pricing structures and marketing approaches in alignment with corporate policies are well-suited to explore such partnerships. Additionally, small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) can leverage this opportunity to contribute to improved community engagement and service delivery.

## Notice

Corby Borough Council (CBC) is seeking a company to provide Sales and Marketing support to Corby East Midlands International Pool and Lodge Park Sports Centre in relation to its Leisure Membership scheme. The Client would like to improve the participation, retention and quality of visit for customers to the health and fitness facilities and are seeking an experienced partner to assist them in their sales and promotion to meet this objective. The Client is therefore seeking the services of a suitably qualified and experienced company, who have the ability to combine the need for a commercial focus whilst delivering social objectives, and now invites companies to suggest ways in which they can guarantee minimum predicted income levels during the contract term. Alliance Leisure Services Ltd may suggest alterations to membership pricing structure, marketing methods, branding etc. for example; but must be sympathetic at all times to the Client's corporate policies and current customers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dc4c10a8-c9ec-456e-ad8d-e1481629b9a3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jun 2019 |
| Submission deadline | 1 Apr 2019 |
| Future notice date | Not specified |
| Award date | 31 Mar 2019 |
| Contract period | 31 May 2019 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £175,000 |
| Lots value | Not specified |
| Awards value | £175,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CORBY BOROUGH COUNCIL |
| Locality | CORBY |
| Post town | Northampton |
| Postcode | NN17 1QG |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF25 North Northamptonshire |
| Local authority | North Northamptonshire |
| Electoral ward | Lloyds |
| Westminster constituency | Corby and East Northamptonshire |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLIANCE LEISURE SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Jun 2019 at 15:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dc4c10a8-c9ec-456e-ad8d-e1481629b9a3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dc4c10a8-c9ec-456e-ad8d-e1481629b9a3
  11th June 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-addd2b21-631c-466a-95bf-f48fb376594e.json.