--- title: "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns" ocid: "ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2019-12-19" --- # PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567.json) ## Summary Birmingham City Council is seeking a digital, creative, or media buying agency for the "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns" contract. This procurement falls under the advertising and marketing services category, with a focus on delivering foster carer recruitment campaigns. The contract is set to commence on 10 February 2020 and will last for three months, concluding on 8 May 2020, with options for extension based on performance and funding. Interested parties must submit their tenders by noon on 17 January 2020 through the e-tendering system In-tend. This tender presents a significant opportunity for agencies with expertise in advertising campaign management, particularly those experienced in digital and traditional media strategies. Agencies that can produce compelling creative content and adapt campaigns based on performance analytics will be well-positioned to compete. Companies specialising in film production, social media marketing, and localised advertising approaches, particularly those that can engage effectively with Birmingham's diverse community, should consider participating. ## Notice Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications. This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance. The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns. The agency / agencies shall: o Produce creative campaign proposals o Provide guidance on campaign ideas suggest by the Trust o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on results and budget o Film and produce a series of videos to support the campaign o Provide actors and set o Use actors that represent the diversity of Birmingham and our target audience o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius o Run the campaign using a mix of digital and traditional media including: Social media Display advertising according to search history Print materials for hyper local advertising o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign activities o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting o Adapt the campaign according to feedback and campaign data This contract will be for a period of 3 months commencing 10th February 2020. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a2801e25-03b7-4dd9-bfcc-1ffdd0f952e8 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Dec 2019 | | Submission deadline | 17 Jan 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 10 Feb 2020 - 9 May 2020 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 7DJ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services - 92111200 - Advertising, propaganda and information film and video-tape production - 92111210 - Advertising film production ## Release History - 19 Dec 2019 at 15:50 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a2801e25-03b7-4dd9-bfcc-1ffdd0f952e8 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/a2801e25-03b7-4dd9-bfcc-1ffdd0f952e8 19th December 2019 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/birminghamcc - https://in-tendhost.co.uk/birminghamcc/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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