---
title: "Fares and Payment Strategy Consultancy"
ocid: "ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2024-08-28"
---

# Fares and Payment Strategy Consultancy

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458)  
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## Summary

The West Midlands Combined Authority has awarded a contract for consultancy services to develop a Fares and Payments Strategy. This procurement falls under the industry category of financial consultancy services (CPV 66171000) and encompasses an extensive range of transport services in Birmingham, with delivery addresses located in B19 3TR. The procurement was executed through a selective method, specifically a call-off from a framework agreement, and has now reached the award stage. The consultancy, performed by The ALCO Group Ltd (T/A ALCO Consulting), commenced on 24th June 2024 and is set to conclude by 1st October 2024. The total contract value is £74,989.41 GBP.

The awarded contract presents growth opportunities for businesses with expertise in transport consultancy, particularly those adept in fares structures, pricing models, and payment technologies. Small and medium-sized enterprises (SMEs), as well as voluntary, community, and social enterprises (VCSEs), are well-suited to compete in similar opportunities, given the project’s emphasis on technical advice and stakeholder engagement. Engaging in such consultancy roles can aid businesses in gaining exposure to public sector projects, expanding their portfolio, and establishing a foothold in the transport sector within the West Midlands region.

## Notice

Transport for West Midlands (TfWM) seeks consultancy services to develop a Fares and Payments Strategy informed by the consultant's technical advice and engagement with the public and local subject matter experts as outlined in the brief. The scope of the subject to be explored will be wide; it will cover fares structures and pricing, payment technologies/options, travel tokens and validation, and a broad range of transport services - rail, light rail/tram, bus, demand responsive services (including Ring and Ride, West Midlands Bus on Demand, other community transport provision, taxis and lift sharing), shared services (including bike/scooter hire and car clubs) and broader services at interchanges/destinations such as parking (including park and ride) and EV charging.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/66782d15-3122-4aae-8b31-80a8720d011d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2024 |
| Submission deadline | 29 Mar 2024 |
| Future notice date | Not specified |
| Award date | 27 Jun 2024 |
| Contract period | 23 Jun 2024 - 1 Oct 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £74,989 |
| Lots value | Not specified |
| Awards value | £74,989 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE ALCO GROUP LTD (T/A ALCO CONSULTING |

## CPV Codes

### Divisions

- 66 - Financial and insurance services

### Codes

- 66171000 - Financial consultancy services

## Release History

- 28 Aug 2024 at 07:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/66782d15-3122-4aae-8b31-80a8720d011d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/66782d15-3122-4aae-8b31-80a8720d011d
  28th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ae25f2c8-c745-4743-b92a-3cc6401ae458.json.