---
title: "Media Planning and Buying Services for Pan MOD"
ocid: "ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2026-07-23"
---

# Media Planning and Buying Services for Pan MOD

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f

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## Summary

The Ministry of Defence (MOD) recently completed a procurement process for "Media Planning and Buying Services for Pan MOD", classified under Advertising campaign services. This process, utilising a selective procurement method through a call-off from a framework agreement, was finalised with Wavemaker Limited being awarded the contract. The contract commenced on 1st July 2026 and is set to run until 14th June 2030. The procurement covered a wide geographical area including the United Kingdom and other international regions such as British Overseas Territories and Europe. The tender's award was announced on 29th June 2026, with the total contract value being £12 million.

This tender represents a significant business growth opportunity for firms in the advertising and media sector, particularly those experienced in large-scale public sector contracts. While the procurement process through a framework agreement may limit initial competition, businesses can position themselves for similar future opportunities by aligning with the MOD's minimum requirements and focusing on strategic partnerships. Although this contract was not specifically designed for SMEs or voluntary, community, and social enterprises, large businesses with robust media planning and buying capacities can particularly benefit from engaging with such governmental tenders.

## Notice

This is a pan-MOD contract for Media Buying Services

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5f84bed7-c1bc-44f1-9b42-002de7a12f61 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jul 2026 |
| Submission deadline | 31 May 2026 |
| Future notice date | Not specified |
| Award date | 28 Jun 2026 |
| Contract period | 30 Jun 2026 - 14 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £12,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | BRISTOL |
| Post town | Bristol |
| Postcode | BS34 8JH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | South Gloucestershire |
| Electoral ward | Stoke Park & Cheswick |
| Westminster constituency | Filton and Bradley Stoke |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 23 Jul 2026 at 13:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5f84bed7-c1bc-44f1-9b42-002de7a12f61

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5f84bed7-c1bc-44f1-9b42-002de7a12f61
  23rd July 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f.json.